Ranveer Brar savors MasterChow's Schezwan Chutney, forgetting his lines

Building on the success of their 'Asli Chinese' campaign, MasterChow, in collaboration with celebrity chef Ranveer Brar, has introduced the brand's new Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo-Chinese flavors by presenting an exciting new condiment crafted by the homegrown food brand.

The new MasterChow Schezwan Chutney promises to deliver a powerful flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. Chef Ranveer Brar elaborates, "Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer filled with entertainment and sports, we hope our Schezwan is your partner in binging and watching!"

For Vidur Kataria, founder of MasterChow, this launch represents the next step in revolutionizing how Indians experience Chinese cuisine at home. He states, "Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we're giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment."

The introduction of the Schezwan Chutney marks the beginning of a new phase in the year-long 'Asli Chinese' campaign, which will spotlight MasterChow's product range with a particular focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.

Studio Fry has played a crucial role in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message. The campaign initially launched digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. Additionally, the company has curated a fun, quirky, and engaging spree of pre-launch content for "MasterChow Loyalists" on Instagram.