In a new Lotus Organics+ advertisement, Diya Mirza urges consumers to "choose minerals over chemicals
Sumit Rawat
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For its line of mineral-based sun care products, Lotus Organics + has launched a new advertising campaign with Brand Ambassador Dia Mirza. Dia will take part in a fresh digital advertising campaign that will run on OTT and social media. The Lotus Organics+ Suncare line, which consists of three mineral-based sunscreens that are chemical-free, natural, and enhanced with the advantages of 100% certified organic ingredients, is the focus of the campaign.
In contrast to conventional sunscreens, which employ chemicals to absorb UV radiation, the Lotus Organics+ sun care line uses natural minerals to produce a physical barrier that deflects the sun's rays. These long-lasting sunscreens shield the skin from UVA and UVB rays across a broad range.
