Britannia introduces the 'The Laughing Cow' logo

Britannia Bel Foods, a partnership between Britannia Industries Ltd and the French company Bel Groupe, has launched the new brand identity for its co-branded product line.

'Britannia the Laughing Cow'. The logo 'Britannia The Laughing Cow' will now appear on all integrated marketing communication contact points for the brand, including packaging, internet platforms, and in-store displays.

The new identity was unveiled through a digital video campaign (DVC) that combined the strengths of the two legendary companies.

Abhishek Sinha, CEO of Britannia Bel Foods, commented on the new brand identification campaign, saying, "We are gearing up to build and develop the nascent cheese category in India." The new co-branded logo will boost our brand's credibility and highlight Britannia The Laughing Cow's versatile nutritional product line. Our cheese is nutrient-dense. Today, Indians consume less protein than is recommended, and as a brand, we intend to address this serious problem. Our goal is to educate and boost protein consumption among young Indians. This demonstrates our dedication to making a variety of delicious, nutritious, and creative items available to all of our customers."

Havas Mumbai created the campaign's concept. "With Britannia and Bel Cheese coming together, we witnessed two iconic brands combining their legacies to offer unrivaled customer satisfaction," stated Tarun Jha, CEO of Havas Creative India. We are thrilled to be a catalyst for Bel Britannia, collaborating with these forward-thinking businesses on this new and exciting path. We can't wait to put our strategic know-how and creative prowess to work, maximizing the potential of their collaboration and crafting a successful path that will capture viewers with compelling stories."