PUMA has been named as the official kit partner of Orangutan Esports

PUMA India has been named the official kit partner of Orangutan Esports. Under the rules of the agreement, Orangutan athletes will wear the official jersey and other PUMA-designed goods. 

This agreement is a deliberate collaboration between two brands with similar ideologies to take Esports to new heights. This relationship also aims to improve the experience of Orangutan sportsmen and fans by providing official clothing, while also showcasing PUMA in India's expanding Esports community. 

In response to the event, Jai Shah, Co-Founder of Orangutan Esports, stated, "Esports in India is gaining popularity but has yet to make a significant breakthrough." This resulted in the strategic decision to work with a premium sports brand as our kit partner. Our collaboration with PUMA India is a positive move in the right path. Through this collaboration, we hope to usher in a new era of Esports culture in the country, where official items and Esports teams coexist. This year, Orangutan and PUMA will collaborate closely to achieve size and success in the Esports market." 

"I am thrilled to announce our partnership with PUMA India as our official kit partner, marking a major breakthrough for Indian esports," stated Yash Bhanushali, Founder & CEO of Orangutan Esports. This collaboration will alter the industry by motivating the next generation and cultivating an exceptional community. With PUMA's help, our players will have high-quality equipment, allowing them to compete globally with unrivaled confidence. I am extremely grateful to PUMA India for believing in our vision and committing to the expansion of esports. We will reshape the esports landscape and make history together."

Shreya Sachdev, Head of Marketing at PUMA India, said of the partnership, "We are happy to partner with Orangutan Esports and continue our investments in the rapidly expanding space of Esports in India." Competitive Esports has grown in popularity dramatically, particularly during the pandemic, and has emerged as the primary route of engagement for young people in the country. PUMA has always invested in numerous pillars of youth culture such as sports, fitness, art, cinema, and music as a brand. We look forward to strengthening the Esports sector in India and engaging with gamers across the country as a result of our partnership with Orangutan."

Orangutan also published a digital short on social media with the hashtag #AlsoAnAthlete to kick off this one-of-a-kind collaboration. The two brands hope to spread the word that Esports athletes deserve the same accolades as traditional athletes with this campaign. They have the same devotion and love for their aspirations as any sporting professional, demonstrating the importance of the concept of #AlsoAnAthlete in the country's sporting ecosystem.