Glance and Amazon MX Player Redefine Mobile Entertainment Experience

Glance, a leading smart lock screen platform, has teamed up with Amazon MX Player, Amazon's free video streaming service, to revolutionize how Indian audiences access and discover mobile content. This strategic collaboration aims to leverage Glance's reach of over 235 million devices in India and Amazon MX Player’s captivating shows to create a seamless entertainment experience for viewers.

The partnership will deliver over 10 exciting shows this year, including fan-favorites like Playground Season 4, Yeh Meri Family, Naam Namak Nishan, and Ishq In The Air. By combining Glance’s innovative platform and Amazon MX Player’s extensive content library, the collaboration seeks to cater to India’s young and dynamic audience, ensuring easy access to diverse and engaging stories.

Bikash Chowdhury, chief marketing officer at Glance, expressed his enthusiasm, saying, “With more than 235 million active users in India, Glance has transformed content discovery on Smart Lock Screens into an engaging and personalized experience. Entertainment is one of the top categories driving this trend, and partnering with Amazon MX Player—a premier OTT platform for India’s youth—will elevate content discovery to new heights. Through this collaboration, we aim to help young audiences connect effortlessly with stories that resonate with their ambitions.”

The partnership highlights the innovative synergy between Glance’s AI-powered lock screen and Amazon MX Player’s engaging content. The platform’s ability to provide real-time entertainment updates has been a key factor in helping millions of users discover new shows directly on their lock screens. With Glance’s massive reach, the partnership creates a unique opportunity to showcase Amazon MX Player’s offerings to a wider audience.

Aruna Daryanani, director at Amazon MX Player, shared her excitement about the collaboration: “At Amazon MX Player, we constantly seek innovative ways to engage our audience. Glance’s vast reach across India, combined with its AI-driven lock screen, has proven to be a powerful tool for building awareness about our latest shows. The platform’s ability to deliver relevant content in real-time enables us to connect with viewers effectively. We look forward to exploring more opportunities to bring compelling stories to life.”

This partnership reflects the evolving landscape of mobile entertainment, where platforms are coming together to make content accessible, personalized, and engaging. By introducing fresh and diverse shows to millions of users, Glance and Amazon MX Player are redefining how Indians consume entertainment on their mobile devices.

As streaming services continue to innovate, this collaboration underscores the growing importance of personalized content discovery and mobile-first experiences. With an exciting lineup of shows and cutting-edge technology, the partnership promises to transform the content consumption journey for millions across India.