Tata Salt launches a campaign aimed towards school children

Tata Salt is an ally to every Indian mother in her efforts to raise a strong and keen nation via her children.

Tata Salt has unveiled a campaign titled: 'Tez Baccho Se Hi Toh Tez Desh Banta Hain', which coincides with the brand's basic theme of 'Desh Ki Sehat, Desh Ka Namak'.



An charming film featuring a caring mother conversing with her daughter during mealtime is at the center of the promotion. When the mother expresses her fears about her daughter's science project, scholarship, computer exam, and school contest, her confident daughter, who also happens to be the school captain, responds by singing, "No problem Mummy, no problem!"

Deepika Bhan, President, Packaged Foods-India, Tata Consumer Products, stated of the campaign, "Tata Salt is unwavering in its commitment as a guardian of the nation's health." We recognize that the appropriate amount of iodine is vital for a child's brain development and endeavour to offer it in each and every bag of Tata Salt.

Tata Salt's 'Tez Baccho Se Hi Toh Tez Desh Banta Hain' campaign is set to launch across many media platforms, including broadcast, digital, and social media.