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Campaigns
Colgate Builds 24-Hour Trust With Cavity-Proof Mom’s Ad

Colgate Builds 24-Hour Trust With Cavity-Proof Mom’s Ad

Colgate’s latest ad highlights a mother’s trust in 24-hour cavity protection, blending...

Campaigns
Coto Launches Emotional Wellness Film With Mona Singh’s Voice

Coto Launches Emotional Wellness Film With Mona Singh’s...

Coto unveils an emotional wellness campaign voiced by Mona Singh, highlighting digital...

Industry
Ashneer Grover Hosts Reality Show Dividing Dreamers Into Rulers

Ashneer Grover Hosts Reality Show Dividing Dreamers Into...

Ashneer Grover headlines “Rise & Fall” on Amazon MX Player, splitting contestants...

Campaigns
Rado Times Festive Glamour with Hrithik Roshan, Katrina Kaif

Rado Times Festive Glamour with Hrithik Roshan, Katrina...

Rado unveils its festive campaign starring Hrithik Roshan and Katrina Kaif, blending...

Business
Saif Ali Khan Spices Up Advertising with JK Masale

Saif Ali Khan Spices Up Advertising with JK Masale

JK Masale appoints Saif Ali Khan as brand ambassador, blending nawabi charm with...

Campaigns
Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams joins Rho as patient ambassador, championing authenticity in healthcare...

Campaigns
Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s new campaign with Sharvari and Sunil Grover pairs fizzy lemon-lime refreshment...

Campaigns
National Brands Embrace Onam: A Pan-India Festive Strategy

National Brands Embrace Onam: A Pan-India Festive Strategy

Onam turns into a national marketing opportunity, as brands deploy hyper-local campaigns,...

Campaigns
South Side Story: Red FM Elevates Cultural Festival Appeal

South Side Story: Red FM Elevates Cultural Festival Appeal

Red FM revamps its flagship South Side Story festival, blending music, art, literature,...

Business
Crocs Comeback: From "Ugly" to a $4 Billion Fashion Icon

Crocs Comeback: From "Ugly" to a $4 Billion Fashion Icon

Once mocked as “ugly clogs”, Crocs reinvented itself via comfort, Jibbitz customisation,...

Inside Edge
Head Digital Works Challenges Online Gaming Act, 2025 in Karnataka High Court

Head Digital Works Challenges Online Gaming Act, 2025 in...

Head Digital Works, the parent company of A23, has filed a petition in the Karnataka...

Business
Dear Diary by Rashmika Mandanna Partners with Smile Foundation to Champion Kindness Economy

Dear Diary by Rashmika Mandanna Partners with Smile Foundation...

Rashmika Mandanna’s lifestyle brand Dear Diary partners with Smile Foundation to...

Business
Himanshu Tandon Appointed Vice President of Business at CMF by Nothing

Himanshu Tandon Appointed Vice President of Business at...

Himanshu Tandon, former head of POCO India, has joined CMF by Nothing as Vice President...

Sports
Meta Unveils Oakley AI Smart Glasses Designed for Performance

Meta Unveils Oakley AI Smart Glasses Designed for Performance

Meta and Oakley launch AI-powered HSTN smart glasses featuring enhanced sport-ready...

Sports
Netflix Secures Exclusive Streaming Rights to 2026 WBC in Japan

Netflix Secures Exclusive Streaming Rights to 2026 WBC...

Netflix will exclusively stream all 47 games of the 2026 World Baseball Classic...

Inside Edge
Taylor Swift and Travis Kelce Spark US Open & Viral Engagement Buzz

Taylor Swift and Travis Kelce Spark US Open & Viral Engagement...

Taylor Swift’s engagement to Travis Kelce sent shockwaves across sports and pop...