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Business
Rusk Media bets big on IP-led storytelling as brands chase deeper engagement

Rusk Media bets big on IP-led storytelling as brands chase...

Rusk Media is expanding its IP-led content strategy as brands shift from ad spots...

Campaigns
Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo taps into IPL excitement through community experiences, local flavours,...

Campaigns
Hyundai Exter Campaign Celebrates Everyday Drives That Shine Bright

Hyundai Exter Campaign Celebrates Everyday Drives That...

Hyundai Exter’s Drive to Shine campaign highlights everyday moments, using emotion...

Campaigns
Philips Avent Questions Boiling Habit With Science Led Parenting Campaign

Philips Avent Questions Boiling Habit With Science Led...

Philips Avent’s campaign with Yami Gautam Dhar challenges boiling for baby bottle...

Campaigns
Dollar Lehar Adds Sci Fi Twist To Summer Comfort Story

Dollar Lehar Adds Sci Fi Twist To Summer Comfort Story

Dollar Lehar’s new campaign blends humor and sci fi storytelling, highlighting everyday...

Campaigns
Ajio Turns Breakups Into Fashion Credits With Clever Ex Change

Ajio Turns Breakups Into Fashion Credits With Clever Ex...

Ajio’s Ex Change campaign transforms breakup memories into shopping credits, using...

Campaigns
Tissot Campaign Turns Everyday Moments Into Stories Of Quiet Confidence

Tissot Campaign Turns Everyday Moments Into Stories Of...

Tissot’s new Gentleman collection campaign uses humor and storytelling with Daniel...

Campaigns
Pay10 Launches Global Platform Simplifying Cross Border Business Payments

Pay10 Launches Global Platform Simplifying Cross Border...

Pay10 introduces Pay10 World with a new campaign, simplifying cross border payments...

Campaigns
Centrum Campaign Turns Everyday Tiredness Into A Relatable Energy Story

Centrum Campaign Turns Everyday Tiredness Into A Relatable...

Centrum’s new campaign highlights daily fatigue struggles, promoting easy nutrition...

Campaigns
Himalaya Enters Premium Beauty Space With Ayurveda Secrets Range

Himalaya Enters Premium Beauty Space With Ayurveda Secrets...

Himalaya launches Ayurveda Secrets range, blending traditional Ayurvedic methods...

Campaigns
GharLelo Campaign Turns Home Buying Struggles Into Relatable Stories

GharLelo Campaign Turns Home Buying Struggles Into Relatable...

Aadhar Housing Finance’s GharLelo campaign captures emotional and financial struggles...

Campaigns
Dettol Ad Gently Questions How Boys Learn To Hide Pain

Dettol Ad Gently Questions How Boys Learn To Hide Pain

Dettol’s latest ad blends emotion and insight, exploring masculinity, maternal care,...

Campaigns
HGS Appoints Hemlata Sharma to Lead Retail Business Across NXTDIGITAL Platforms

HGS Appoints Hemlata Sharma to Lead Retail Business Across...

HGS appoints Hemlata Sharma to lead NXTDIGITAL retail and broadband business, focusing...

Business
Bonn Launches 3 Indian-Flavoured Breads: Missi, Ajwain Jeera & Lehsuni Tadka

Bonn Launches 3 Indian-Flavoured Breads: Missi, Ajwain...

Bonn Group introduces three innovative bread variants—Missi, Digestive Ajwain Jeera,...

Campaigns
Baccha Hai Tu Mera Trend Turns Brands Into Fans

Baccha Hai Tu Mera Trend Turns Brands Into Fans

Rakesh Bedi’s viral dialogue sparks brand campaigns across industries, as marketers...

Campaigns
Astrotalk Turns Daily Confusions Into Stories You Instantly Relate

Astrotalk Turns Daily Confusions Into Stories You Instantly...

Astrotalk’s new campaign explores everyday uncertainties across relationships, careers,...