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Industry
Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

Alia Bhatt stars in L’Oréal Paris Casting Crème Gloss campaign, celebrating glossy...

Inside Edge
Nykaa Fashion Welcomes Ishaan Khatter and Shanaya

Nykaa Fashion Welcomes Ishaan Khatter and Shanaya

Nykaa Fashion names Ishaan Khatter and Shanaya Kapoor as brand ambassadors, celebrating...

Business Spotlight
RCB’s First IPL Trophy Breaks All Viewership Records

RCB’s First IPL Trophy Breaks All Viewership Records

RCB wins maiden IPL title as JioHotstar sets new digital viewership record with...

Business Spotlight
Virat & Anushka Unveil Dubai’s Surprising Side

Virat & Anushka Unveil Dubai’s Surprising Side

Virat Kohli and Anushka Sharma star in Dubai’s new tourism campaign, sharing romance...

Business Spotlight
Why Tamil Nadu Attracts New FMCG Brands

Why Tamil Nadu Attracts New FMCG Brands

Tamil Nadu’s wealth, unique media, and retail scene make it a top choice for new...

Business Spotlight
Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni blends Indian leathercraft and modern luxury, creating mystical handbags...

Campaigns
AJIO’s Bold Campaign Celebrates Fashion Without Rules

AJIO’s Bold Campaign Celebrates Fashion Without Rules

AJIO’s new campaign for the Big Bold Sale celebrates impulsive, unapologetic fashion...

Campaigns
New York Times, Amazon Ink Landmark AI Content Deal

New York Times, Amazon Ink Landmark AI Content Deal

New York Times and Amazon sign a major AI content deal, granting Amazon access to...

Inside Edge
Google Fights Back Against US Search Monopoly Ruling

Google Fights Back Against US Search Monopoly Ruling

Google to appeal US court’s antitrust ruling on search monopoly, sparking a major...

Business Spotlight
Nykaa Boosts Ad Spend by 33% in FY25

Nykaa Boosts Ad Spend by 33% in FY25

Nykaa’s ad expenses jump 33% to ₹958 crore in FY25, fueling growth in beauty and...

Campaigns
Britannia’s Good Day Chunkies Make Snacking Fun

Britannia’s Good Day Chunkies Make Snacking Fun

Britannia’s #EatHappens campaign brings Good Day Chunkies cookies to life with humor...

Business Spotlight
Tilt Names Subbaraju Alluri as SEA CEO

Tilt Names Subbaraju Alluri as SEA CEO

Tilt appoints Subbaraju Alluri as CEO for Southeast Asia to lead growth and innovation...

Campaigns
Policybazaar’s New Campaign Puts Real Stories First

Policybazaar’s New Campaign Puts Real Stories First

Policybazaar’s latest campaign highlights real-life claims, showing how insurance...

Sports
IPL 2025 Finale Sparks Big Jump in Ad Prices

IPL 2025 Finale Sparks Big Jump in Ad Prices

IPL 2025 finale sparks a 10-15% surge in ad rates as brands compete for prime slots...

Business Spotlight
Starcom Wins McDonald’s Media Mandate for South & West

Starcom Wins McDonald’s Media Mandate for South & West

Starcom wins McDonald’s India media mandate for South and West regions, taking charge...

Campaigns
Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Discover how Labubu dolls became a global sensation, winning hearts from luxury...