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Industry
HDFC Capital acquires an 8.5% stake in TruBoard Technologies

HDFC Capital acquires an 8.5% stake in TruBoard Technologies

This investment will accelerate technology advancements, expand market reach, and...

Industry
Media Owners Challenge BMC's New Out-of-Home Advertising Policy

Media Owners Challenge BMC's New Out-of-Home Advertising...

Stakeholders criticize BMC's draft policy for lack of consultation and its potential...

Industry
KFC and BGMI Team Up for Zinger Box Gaming Rewards

KFC and BGMI Team Up for Zinger Box Gaming Rewards

KFC India and KRAFTON India have partnered to introduce a special KFC Zinger Box...

Industry
Ad-Supported Content Gains Popularity in Evolving Digital Media Landscape

Ad-Supported Content Gains Popularity in Evolving Digital...

As OTT channels proliferate, consumers embrace ad-supported models, signaling a...

Campaigns
Ananya Panday Promotes Joyful Moments in Timex's New Campaign

Ananya Panday Promotes Joyful Moments in Timex's New Campaign

Timex launches the third installment of its 'Waste More Time' campaign featuring...

Business Spotlight
PV Sindhu Joins Hoop as Strategic Investor and Brand Ambassador

PV Sindhu Joins Hoop as Strategic Investor and Brand Ambassador

PV Sindhu, a two-time Olympic medalist, has partnered with wellness brand Hoop as...

Industry
TVF Partners with Collective Artists Network for Enhanced Casting Capabilities

TVF Partners with Collective Artists Network for Enhanced...

TVF's Arunabh Kumar and Collective Artists Network team up to leverage casting expertise,...

Industry
SEBI Crackdown Disrupts BFSI Festive Marketing Plans and Influencer Strategies

SEBI Crackdown Disrupts BFSI Festive Marketing Plans and...

BFSI brands reconsider influencer partnerships and marketing tactics amid SEBI's...

Campaigns
Vedix Partners with Shoppers Stop for Offline Expansion

Vedix Partners with Shoppers Stop for Offline Expansion

Vedix teams up with Shoppers Stop to launch exclusive shop-in-shop stores, featuring...

Business Spotlight
Tata Motors Reviews Advertising, Media Strategies Amid Sales Growth

Tata Motors Reviews Advertising, Media Strategies Amid...

The automaker seeks new agency partnerships to optimize promotional activities,...

Industry
LEGO Group Selects Publicis One as Global Media Agency

LEGO Group Selects Publicis One as Global Media Agency

LEGO Group has chosen Publicis One as its global media agency after an 18-month...

Industry
India's T20 Victory and Kohli-Sharma Retirement Spark Brand Value Debate

India's T20 Victory and Kohli-Sharma Retirement Spark Brand...

As India celebrates the T20 win, experts discuss how Sharma and Kohli's retirement...

Campaigns
Triptii Dimri Unveils '#BetterWayToWax' in Veet's Latest TVC

Triptii Dimri Unveils '#BetterWayToWax' in Veet's Latest...

Veet's #BetterWayToWax campaign, featuring Triptii Dimri, promotes Veet Wax Strips...

Industry
Adglobal360 secures HTech's digital marketing contract

Adglobal360 secures HTech's digital marketing contract

AGL will manage paid media advertising for HTech across digital platforms, including...

Industry
Tata Play promotes mobile app content with three new ad films

Tata Play promotes mobile app content with three new ad...

The app allows users to watch live TV, access on-demand content, manage accounts,...

Campaigns
Rohit Sharma Emerges as Most Popular Player on Social Media After T20 World Cup Win

Rohit Sharma Emerges as Most Popular Player on Social Media...

After India's T20 World Cup victory, Rohit Sharma became the most popular player...