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Inside Edge
Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B will spearhead the marketing initiatives of the company across...

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives

Industry
Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

Users have been using Twitter's verification feature to pose as celebrities and...

Industry
Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

Twitter's India division experienced losses during the fiscal year that ended on...

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...

Analysis
Titan Company Limited Q2 profit jumps 34% to Rs 857 crore.

Titan Company Limited Q2 profit jumps 34% to Rs 857 crore.

Titan has reported a 34 percent year-over-year increase in its standalone profit...

Industry
Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

Inside Edge
Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...

Inside Edge
BYJU's named Lionel Messi as its global brand ambassador

BYJU's named Lionel Messi as its global brand ambassador

The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...

Inside Edge
WhatsApp officially launches its new Communities feature

WhatsApp officially launches its new Communities feature

WhatsApp Communities, a new feature that offers more structured discussion groups...