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Campaigns
Plastic Waste Becomes School Bags: HDFC’s Green Mission

Plastic Waste Becomes School Bags: HDFC’s Green Mission

HDFC Mutual Fund turns plastic waste into school bags for children, linking investments...

Campaigns
Godrej, Bhamla Foundation Rally India to Beat Plastic

Godrej, Bhamla Foundation Rally India to Beat Plastic

Godrej and Bhamla Foundation launch a star-studded campaign urging India to fight...

Campaigns
When Celebrities Become the Product: The Rise of Personal Merch

When Celebrities Become the Product: The Rise of Personal...

Celebrities are selling everything from bathwater soap to blood-infused shoes, blurring...

Business Spotlight
Ogilvy Consulting Debuts in India, Neeraj Bassi Leads

Ogilvy Consulting Debuts in India, Neeraj Bassi Leads

Ogilvy launches Ogilvy Consulting in India with Neeraj Bassi as head, aiming to...

Business Spotlight
Gunisha Sinha: PokerBaazi’s New Game Ambassador

Gunisha Sinha: PokerBaazi’s New Game Ambassador

Gunisha Sinha becomes PokerBaazi’s Game Ambassador after historic win, inspiring...

Industry
Connected TV: The Future of Advertising in India

Connected TV: The Future of Advertising in India

Connected TV blends TV’s reach with digital targeting, revolutionizing advertising...

Business Spotlight
Bus Stops Bloom: Bigbasket Turns Shelters into Gardens

Bus Stops Bloom: Bigbasket Turns Shelters into Gardens

Bigbasket transforms bus shelters into lush gardens, promoting sustainability and...

Business Spotlight
Pink Star Rating: Making Travel Safer for Women

Pink Star Rating: Making Travel Safer for Women

A new safety rating system, Pink Star Rating, empowers women travelers with real-time,...

Business Spotlight
Haier Renews Roland-Garros Partnership for 2025

Haier Renews Roland-Garros Partnership for 2025

Haier returns as Roland-Garros partner, blending innovation and sport to connect...

Campaigns
Glucon-D’s ‘Energy Ka Gola’ Keeps Kids Energized This Summer

Glucon-D’s ‘Energy Ka Gola’ Keeps Kids Energized This Summer

Glucon-D’s ‘Energy Ka Gola’ campaign helps kids beat the heat and stay active with...

Business Spotlight
Huda Beauty Returns to Independence Under Huda Kattan

Huda Beauty Returns to Independence Under Huda Kattan

Huda Beauty regains full ownership, becoming an independent brand led by founder...

Inside Edge
Cannes Lions: Chasing the Creative Rush Again

Cannes Lions: Chasing the Creative Rush Again

Cannes Lions inspires agencies and Gen Z to create bold, award-winning campaigns...

Campaigns
Achha Kiya Insurance Liya: GIC’s Heartwarming New Campaign

Achha Kiya Insurance Liya: GIC’s Heartwarming New Campaign

General Insurance Council launches “Achha Kiya Insurance Liya” video series to boost...

Campaigns
Coca-Cola’s Charged Unveils Bold New Look and Mascot

Coca-Cola’s Charged Unveils Bold New Look and Mascot

Coca-Cola’s Charged launches new brand identity and Wolf mascot, symbolizing energy,...

Inside Edge
MSys Technologies Rebrands as Aziro for AI Future

MSys Technologies Rebrands as Aziro for AI Future

MSys Technologies becomes Aziro, focusing on AI-driven innovation and digital transformation...

Business Spotlight
LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn launches First Impression Ads and CTV solutions as 97% of B2B marketers...