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Campaigns
ABBY Awards 2026 Adds More Creative Minds to Jury Panel

ABBY Awards 2026 Adds More Creative Minds to Jury Panel

ABBY Awards 2026 names three more jury chairs for key categories, strengthening...

Campaigns
Triptii Dimri Brings Glam to Victoria’s Secret Summer Campaign

Triptii Dimri Brings Glam to Victoria’s Secret Summer Campaign

Victoria’s Secret launches its Summer Signature campaign with Triptii Dimri, marking...

Campaigns
Dentsu Says Brands Are Missing Video’s Long Game Advantage

Dentsu Says Brands Are Missing Video’s Long Game Advantage

Dentsu’s latest study reveals brands may be underinvesting in video advertising...

Campaigns
8PM Makes a Splash with SRH IPL Sponsorship Move

8PM Makes a Splash with SRH IPL Sponsorship Move

8PM Packaged Drinking Water partners with Sunrisers Hyderabad as trouser sponsor...

Campaigns
Rapido rides IPL buzz with first ride free campaign

Rapido rides IPL buzz with first ride free campaign

Rapido launches First Ride Free campaign during IPL 2026 with humorous short films...

Campaigns
Myntra taps Alia Bhatt to elevate style and beauty

Myntra taps Alia Bhatt to elevate style and beauty

Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty, aiming to...

Campaigns
Kotex challenges art world with bold missing period campaign

Kotex challenges art world with bold missing period campaign

Kotex launches Art’s Missing Period campaign to challenge stigma by highlighting...

Campaigns
Blue Star cools IPL plans with digital first ad strategy

Blue Star cools IPL plans with digital first ad strategy

Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...

Campaigns
TallyPrime bats with RCB in strategic IPL business partnership

TallyPrime bats with RCB in strategic IPL business partnership

TallyPrime joins RCB as official business platform for IPL 2026, aiming to boost...

Business
Kantar decodes India’s changing mindset through evolving search habits

Kantar decodes India’s changing mindset through evolving...

Kantar’s India in Search report reveals shifting consumer habits, highlighting rising...

Campaigns
Limca taps Ananya Panday for youth first digital refresh

Limca taps Ananya Panday for youth first digital refresh

Limca appoints Ananya Panday as brand face with social-first strategy to boost youth...

Campaigns
KFC spices up menus with crispy shawarma style wrap

KFC spices up menus with crispy shawarma style wrap

KFC India launches Crispy Shawarma Wrap with a bold campaign, blending familiar...

Campaigns
KitKat joins One Piece to make snack breaks epic

KitKat joins One Piece to make snack breaks epic

KitKat India partners with One Piece for anime-inspired campaign featuring themed...

Campaigns
Pond’s turns Rajasthan heat into bold warning on skin

Pond’s turns Rajasthan heat into bold warning on skin

Pond’s launches Sun Portraits campaign in Rajasthan, using UV-sensitive murals and...

Campaigns
Aries Agro ropes in Sourav Ganguly to boost trust

Aries Agro ropes in Sourav Ganguly to boost trust

Aries Agro appoints Sourav Ganguly as brand champion to strengthen farmer trust,...

Business
Former CarDekho leader drives fresh disruption into home cleaning

Former CarDekho leader drives fresh disruption into home...

Former CarDekho executive launches Peels.co, entering home cleaning market with...