Posts
Papa John’s returns to India with premium, dine-in bet
Papa John’s re-enters India with a premium strategy, focusing on dine-in formats,...
Britannia names Puneet Das CMO, elevates Siddharth Gupta
Britannia Industries appoints Puneet Das as Chief Marketing Officer and promotes...
mPokket marks 10 years with film on chasing a “perfect...
mPokket celebrates its 10th anniversary with a new brand film focused on young Indians...
Tata Consumer Products takes workplace route with new Valentine...
Tata Coffee Grand Cold Coffee releases a Valentine-season digital film set in the...
CoinDCX pushes investor education with father-led crypto...
CoinDCX launches a nationwide campaign using a father-son narrative to demystify...
IKEA India Unveils ‘It All Starts at Home’ to Deepen Local...
IKEA India unveils ‘It All Starts at Home’ as its new brand position, aligning with...
L’Oréal Builds AI Into Content Engine
L’Oréal is embedding AI tools into everyday digital advertising production to accelerate...
SKY Turns Kachra Seth for EM5
Suryakumar Yadav appears in a meme-led digital film for House of EM5, parodying...
Zeeba Film Reframes Groom Choice
Zeeba Basmati Rice launches a wedding-season film using humour and a groom selection...
InstaAstro Takes Risqué Wordplay to the Streets
InstaAstro’s latest OOH campaign uses edgy abbreviations and marriage-focused punchlines...
Nykaa Opens Love Post Office for Valentine’s
Nykaa launches the Love Post Office at Phoenix Palladium, turning Valentine’s gifting...
Mountain Dew & Mahesh Babu Mark Five Years
Mountain Dew and Mahesh Babu complete five years of partnership, evolving the “Darr...
OpenAI Builds Ads Safety Team for ChatGPT Push
OpenAI is forming an ads integrity team as it prepares to test advertising in ChatGPT,...
Amazon’s Ad Engine Jumps 23% in Q4
Amazon’s advertising revenue rose 23% to $21.3 billion in Q4, outpacing total sales...
ITC Drags Britannia to Court Over Biscuit Pack
ITC has approached the Calcutta High Court, alleging Britannia’s 50:50 Cheese Dipped...
Yash Raj Films Denies Link Between ‘Mardaani 3’ Promotions...
Yash Raj Films denies claims that Mardaani 3 marketing was linked to viral posts...
