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Business
Dentsu Names Takeshi Sano Global CEO in Major Leadership Restructure

Dentsu Names Takeshi Sano Global CEO in Major Leadership...

Dentsu has appointed Takeshi Sano as global CEO and removed key leadership layers...

Business
Wendy’s India Teams With Coca-Cola To Turn Burger Orders Into T20 Rewards

Wendy’s India Teams With Coca-Cola To Turn Burger Orders...

Wendy’s India has partnered with Coca-Cola for a T20 season promotion where burger...

Campaigns
boAt Enters Dashcam Market With Film Showing Why Proof Matters on Indian Roads

boAt Enters Dashcam Market With Film Showing Why Proof...

boAt has launched its Hive dashcam range with a digital film built around a roadside...

Campaigns
Excel Home Decor Turns Valentine’s Focus Toward Everyday Comfort And Intimate Living Spaces

Excel Home Decor Turns Valentine’s Focus Toward Everyday...

Excel Home Decor’s Valentine’s campaign highlights everyday intimacy, positioning...

Campaigns
Fevicol Shoefix Links Valentine’s Love With Saving Your Favourite Shoe Pair

Fevicol Shoefix Links Valentine’s Love With Saving Your...

Pidilite’s Fevicol Shoefix uses a 90s Bollywood romance lens in its Valentine’s...

Technology
OpenAI Begins Test Phase For ChatGPT Ads, Ushering In A New Revenue Era

OpenAI Begins Test Phase For ChatGPT Ads, Ushering In A...

OpenAI has begun testing ads in ChatGPT for Free and Go users, introducing clearly...

Business
Paramount Sweetens Warner Bid With Ticking Fee as Netflix Deal Faces Rival Pressure

Paramount Sweetens Warner Bid With Ticking Fee as Netflix...

Paramount Skydance adds a ticking fee and breakup support to strengthen its $30-per-share...

Campaigns
Crunchyroll Brings Rashmika and Shubman Together to Push Anime Into India’s Mainstream Viewing Habit

Crunchyroll Brings Rashmika and Shubman Together to Push...

Crunchyroll launches Ready to Anime? in India with Rashmika Mandanna and Shubman...

Business
JioStar Names Bhaskar Ramesh to Lead Digital Entertainment Sales

JioStar Names Bhaskar Ramesh to Lead Digital Entertainment...

JioStar has appointed Bhaskar Ramesh, formerly of Google, to lead digital entertainment...

Campaigns
Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV has appointed cricketer Yuzvendra Chahal as chief story officer, bringing...

Campaigns
Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala Film

Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala...

Sunfeast YiPPee!’s latest campaign features Jasprit Bumrah letting go of his on-field...

Campaigns
Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort to Recovery

Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort...

Duroflex launches its Airboost mattress range with Virat Kohli, reframing sleep...

Campaigns
Flipkart Backs Namibia in T20 Move, Bets on Viewership Over Geography

Flipkart Backs Namibia in T20 Move, Bets on Viewership...

Flipkart has chosen to sponsor Namibia during the T20 World Cup, using humour to...

Business
AWS Says AI Will Move From Writing Help to Doing Work

AWS Says AI Will Move From Writing Help to Doing Work

AWS CEO Matt Garman says the next phase of AI will centre on autonomous agents capable...

Technology
India’s IT Rules Updated To Regulate AI-Generated Content With Three-Hour Takedowns And Mandatory Labels

India’s IT Rules Updated To Regulate AI-Generated Content...

India has amended its IT rules to regulate AI-generated and synthetic content, mandating...

Business
Agami Realty Appoints Sunil Gavaskar as Brand Ambassador to Strengthen Legacy-Led Positioning in Mumbai’s Luxury Housing Market

Agami Realty Appoints Sunil Gavaskar as Brand Ambassador...

Agami Realty partners with cricket legend Sunil Gavaskar as brand ambassador, aligning...