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Campaigns
HYBE Sets Stage for Indian Debut, Eyes K-pop Revolution

HYBE Sets Stage for Indian Debut, Eyes K-pop Revolution

HYBE, the K-pop giant behind BTS, to launch Indian division in late 2025, blending...

Campaigns
Delhi HC Bars Patanjali’s Ads Against Dabur Chyawanprash

Delhi HC Bars Patanjali’s Ads Against Dabur Chyawanprash

Delhi High Court stops Patanjali from airing ads disparaging Dabur Chyawanprash...

Campaigns
Varun Dhawan’s ‘Prime Bae’ Stunt for Heads of State Goes Viral

Varun Dhawan’s ‘Prime Bae’ Stunt for Heads of State Goes...

Varun Dhawan’s wild Prime Bae marketing for Heads of State wins hearts and the internet.

Campaigns
Cult Kits’ Wiseguys Campaign Blends Football and Gangster Humor

Cult Kits’ Wiseguys Campaign Blends Football and Gangster...

Cult Kits’ first global campaign uses gangster humor to show football shirts as...

Campaigns
Samay Raina’s Comeback: Will Brands Bet on Latent Again?

Samay Raina’s Comeback: Will Brands Bet on Latent Again?

Samay Raina’s India’s Got Latent returns after controversy, raising questions about...

Campaigns
Good Flippin’ Burgers Drops Squid Game-Inspired Korean Menu

Good Flippin’ Burgers Drops Squid Game-Inspired Korean...

Good Flippin’ Burgers launches a limited Korean menu inspired by Squid Game Season...

Campaigns
Panchayat’s Butkun ki Dukaan Goes Digital with Instamart

Panchayat’s Butkun ki Dukaan Goes Digital with Instamart

Panchayat’s iconic shop becomes a real digital store on Instamart, blending fiction,...

Campaigns
iQOO’s Smart Strategy: Letting Tech Fans Find Them

iQOO’s Smart Strategy: Letting Tech Fans Find Them

iQOO India grows fast by focusing on tech-savvy, performance-first buyers who seek...

Campaigns
Retail Ad Boom: Vasanth & Co, Reliance, IKEA Lead the Way

Retail Ad Boom: Vasanth & Co, Reliance, IKEA Lead the Way

Retail ads in India soar in 2024, led by Vasanth & Co, Reliance Retail, and IKEA...

Campaigns
Samuel L. Jackson Crowns Adidas Superstar a Modern Icon

Samuel L. Jackson Crowns Adidas Superstar a Modern Icon

Samuel L. Jackson stars in Adidas’ new campaign, calling the Superstar sneaker the...

Campaigns
Tinder’s Football Love Story Wins Hearts Across Europe

Tinder’s Football Love Story Wins Hearts Across Europe

Tinder’s new ad blends real romance and women’s football, celebrating love, fandom,...

Campaigns
Kerala Tourism Turns Stranded Fighter Jet Into Viral Gold

Kerala Tourism Turns Stranded Fighter Jet Into Viral Gold

Kerala Tourism’s witty campaign uses a stranded British fighter jet to boost the...

Campaigns
H&M’s AI Models Redefine Fashion’s Creative Frontier

H&M’s AI Models Redefine Fashion’s Creative Frontier

H&M’s new campaign uses AI-generated digital twins, blending technology and fashion...

Campaigns
KFC’s Epic Offer Gets Investigated by India’s OG Detectives

KFC’s Epic Offer Gets Investigated by India’s OG Detectives

KFC’s “Epic Case” campaign unites iconic TV detectives to solve the mystery of an...

Campaigns
Miraggio’s “The Holiday” Campaign Redefines Summer Style

Miraggio’s “The Holiday” Campaign Redefines Summer Style

Miraggio’s “The Holiday” campaign sends three influencers to Seychelles, blending...

Campaigns
JBL’s New Campaign Salutes India’s True Trendsetters

JBL’s New Campaign Salutes India’s True Trendsetters

JBL’s “First Doesn’t Follow” campaign celebrates originals, innovators, and those...