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Industry
Mayank Jain to Exit TV9 Network After Seven-Year Tenure

Mayank Jain to Exit TV9 Network After Seven-Year Tenure

Mayank Jain will exit TV9 Network after nearly seven years, concluding a tenure...

Campaigns
Kinder Schoko-Bons Crispy Brings Families Into Cricket Conversation With ‘Cheer to Win’ Drive

Kinder Schoko-Bons Crispy Brings Families Into Cricket...

Kinder Schoko-Bons Crispy launches “Cheer to Win,” inviting families to create cricket...

Campaigns
KFC Turns Gossip Culture into Product Theatre with Khushi Kapoor and Orry for Dunked Range

KFC Turns Gossip Culture into Product Theatre with Khushi...

KFC partners Khushi Kapoor and Orry to launch its Dunked range through a culture-first...

Campaigns
IKEA India Unveils ‘It All Starts at Home’ Positioning to Deepen Cultural Connect and Expand Reach

IKEA India Unveils ‘It All Starts at Home’ Positioning...

IKEA India introduces its new brand platform, “It All Starts at Home,” repositioning...

Technology
Google Bets Big on Gemini With Emotional Super Bowl Film ‘New Home’

Google Bets Big on Gemini With Emotional Super Bowl Film...

Google introduces Gemini to mainstream audiences with an emotional Super Bowl film,...

Campaigns
Dove brings Bridgerton romance to shelves with global limited-edition beauty line

Dove brings Bridgerton romance to shelves with global limited-edition...

Dove partners with Netflix and Shondaland’s Bridgerton to launch a limited-edition...

Campaigns
Jim Sarbh Lends His Voice to Hamdard-Backed ‘Unani Ki Kahaani,’ Premiering on Discovery Channel on February 11

Jim Sarbh Lends His Voice to Hamdard-Backed ‘Unani Ki Kahaani,’...

A new documentary, created with Hamdard Laboratories, aims to decode the origins,...

Campaigns
Underneat launches ‘Underwoman’ campaign with Kusha Kapila

Underneat launches ‘Underwoman’ campaign with Kusha Kapila

Underneat introduces Underwoman, a cinematic cupboard-world campaign turning everyday...

Business
Sony Pictures Networks India Reinvents Game Shows to Bring Families Back to Appointment Viewing

Sony Pictures Networks India Reinvents Game Shows to Bring...

SPNI sharpens its focus on interactive game shows and reality formats, aiming to...

Business
boAt Enters Dashcam Category with Hive Series Featuring 4K, ADAS and Sony STARVIS

boAt Enters Dashcam Category with Hive Series Featuring...

boAt enters the dashcam market with the Hive series, introducing models with 4K...

Campaigns
Union Budget 2026 Puts Digital, AVGC and AI at the Centre of India’s Marketing Growth Story

Union Budget 2026 Puts Digital, AVGC and AI at the Centre...

Union Budget 2026 signals major opportunities for marketers with strong focus on...

Case Study
RCB vs DC Final Signals Women’s Cricket’s Arrival as a Mainstream Marketing Platform

RCB vs DC Final Signals Women’s Cricket’s Arrival as a...

The WPL 2026 final between RCB and DC highlighted women’s cricket’s rise as a dependable...

Campaigns
Anand Rathi Uses Humour to Tackle Market Noise in New ‘Sahi Guidance’ Digital Campaign

Anand Rathi Uses Humour to Tackle Market Noise in New ‘Sahi...

Anand Rathi launches a humour-led digital campaign to highlight the importance of...

Campaigns
Mamaearth Appoints Sreeleela as Brand Ambassador for Rosemary Anti-Hair Fall Shampoo

Mamaearth Appoints Sreeleela as Brand Ambassador for Rosemary...

Mamaearth launches a new campaign for its Rosemary Anti-Hair Fall Shampoo, appointing...

Campaigns
The "Knee Virus" Chronicles: How BLA BLI BLU’s Surrealist Ad Campaign is Redefining Viral Marketing

The "Knee Virus" Chronicles: How BLA BLI BLU’s Surrealist...

Explore BLA BLI BLU's "Knee Virus" campaign—a surrealist marketing triumph that...

Business
Meta hits $200 billion revenue milestone on AI-powered ad surge

Meta hits $200 billion revenue milestone on AI-powered...

Meta reports $59.9 billion in Q4 2025 revenue driven by strong Facebook and Instagram...