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Campaigns
Cipcal Revives Hansa to Spotlight Calcium Gaps in Women Over 30

Cipcal Revives Hansa to Spotlight Calcium Gaps in Women...

Cipcal revives Hansa, played by Supriya Pathak, in a new campaign linking everyday...

Campaigns
Carysil’s Valentine Film Puts Men at the Centre of the Modern Kitchen

Carysil’s Valentine Film Puts Men at the Centre of the...

Carysil’s Valentine’s campaign featuring Chunky Panday and Bhavana Pandey reframes...

Campaigns
Lay’s India Unveils New Look With Farm Focus and Ranbir-Led Campaign

Lay’s India Unveils New Look With Farm Focus and Ranbir-Led...

Lay’s India unveils a refreshed brand identity with farm-focused packaging and a...

Business
Abhishek Jha Joins InMobi to Lead India Advertising Business

Abhishek Jha Joins InMobi to Lead India Advertising Business

Abhishek Jha joins InMobi as Director – Head of Advertising, India, after a two-and-a-half-year...

Campaigns
Mia by Tanishq Takes Valentine Campaign to Streets and Screens

Mia by Tanishq Takes Valentine Campaign to Streets and...

Mia by Tanishq expands its ‘Bee My Valentine’ campaign with outdoor installations,...

Case Study
Zudio Marketing Mix Explained (4Ps)

Zudio Marketing Mix Explained (4Ps)

Zudio’s growth is powered by rapid trend rotation, everyday low pricing and store-led...

Industry
Dubai Developers Turn to Bollywood Stars to Sell Premium Property to Indian Investors

Dubai Developers Turn to Bollywood Stars to Sell Premium...

Dubai property developers are increasingly using Bollywood celebrities, including...

Business
Dentsu FY2025 Loss Widens as Overseas Write-Downs Offset Stable Japan Performance

Dentsu FY2025 Loss Widens as Overseas Write-Downs Offset...

Dentsu reported a wider FY2025 net loss after major impairments in the Americas...

Industry
Healthy Master Signs Harshit Rana, Pushes Snack Swaps During Cricket Season

Healthy Master Signs Harshit Rana, Pushes Snack Swaps During...

Healthy Master has signed Harshit Rana as brand ambassador and launched the Match...

Campaigns
Asian Paints Launches Rang De India Anthem to Amplify Cricket Emotions at Home

Asian Paints Launches Rang De India Anthem to Amplify Cricket...

Asian Paints has unveiled the Rang De India cricket anthem, turning match-day rituals...

Campaigns
upGrad’s AI Love You Campaign Reframes Artificial Intelligence as Career Partner

upGrad’s AI Love You Campaign Reframes Artificial Intelligence...

upGrad’s AI Love You Valentine’s campaign uses music and storytelling to position...

Campaigns
Hero Glamour X Film Uses Robot Romance to Court India’s Next-Gen Riders

Hero Glamour X Film Uses Robot Romance to Court India’s...

Hero MotoCorp’s new Glamour X campaign uses a robot love story set to Pehla Nasha...

Business
Scotland leans on “five-star” spirit as unlikely T20 World Cup journey begins

Scotland leans on “five-star” spirit as unlikely T20 World...

Scotland’s entry into the upcoming ICC Men’s T20 World Cup has come with an unusual...

Campaigns
Dot & Key refreshes sunscreen packaging, ropes in Shanaya Kapoor to highlight modern sun care appeal

Dot & Key refreshes sunscreen packaging, ropes in Shanaya...

Indian skincare brand Dot & Key has unveiled refreshed packaging for its sunscreen...

Campaigns
Maggi Spicy Turns Confidence Into Flavor With Bold New Campaign

Maggi Spicy Turns Confidence Into Flavor With Bold New...

Maggi Spicy launches Mujhe Mirch Nahi Lagti campaign celebrating youth confidence,...

Campaigns
AI Writes Love Letters While upGrad Writes Career Futures

AI Writes Love Letters While upGrad Writes Career Futures

upGrad launches AI Love You Valentine campaign blending romance and career growth,...