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Campaigns
Glucovita Unveils India’s First Ever Glucose Lollipop

Glucovita Unveils India’s First Ever Glucose Lollipop

Glucovita launches India’s first glucose lollipop with a lively TVC, offering quick...

Campaigns
Cars24 CEO Drives Trust With Bold Buyer Promises

Cars24 CEO Drives Trust With Bold Buyer Promises

Cars24 launches new campaign featuring its CEO, highlighting lifetime warranty and...

Campaigns
Britannia Jim Jam Brings Marvel Heroes To Snacktime

Britannia Jim Jam Brings Marvel Heroes To Snacktime

Britannia Jim Jam launches Marvel inspired limited edition packs featuring iconic...

Campaigns
Tops and Kareena Kapoor Celebrate India’s True Foodies

Tops and Kareena Kapoor Celebrate India’s True Foodies

Tops launches Foodies Ka Choice campaign with Kareena Kapoor, celebrating bold flavours,...

Campaigns
Crocs Launches ‘Let Them Talk’ Campaign with Siddhant Chaturvedi

Crocs Launches ‘Let Them Talk’ Campaign with Siddhant Chaturvedi

Crocs launches ‘Let Them Talk’ campaign with Siddhant Chaturvedi to spotlight its...

Business Spotlight
Dabur Elevates Mohit Malhotra as Global CEO, Appoints Herjit Bhalla for India Business

Dabur Elevates Mohit Malhotra as Global CEO, Appoints Herjit...

Dabur appoints Mohit Malhotra as Global CEO and names Herjit Bhalla as CEO – India...

Campaigns
Ujjivan SFB Reworks Folk Form ‘Gaadi Geet’ for Bihar Campaign

Ujjivan SFB Reworks Folk Form ‘Gaadi Geet’ for Bihar Campaign

Ujjivan Small Finance Bank launches ‘Gaadi Geet’, a Bihar-focused folk music campaign...

Business Spotlight
Pocket FM Says Creator Earnings Cross ₹300 Crore, Targets ₹1,000 Crore by 2026

Pocket FM Says Creator Earnings Cross ₹300 Crore, Targets...

Pocket FM says its creator economy has crossed ₹300 crore and is targeting ₹1,000...

Industry
India Cuts Deepfake Takedown Time to Three Hours Under New IT Rules

India Cuts Deepfake Takedown Time to Three Hours Under...

India notifies IT Rules Amendment 2026, cutting deepfake takedown timelines to three...

Business Spotlight
Eternal Partners OpenAI to Deploy AI Across Zomato and Blinkit

Eternal Partners OpenAI to Deploy AI Across Zomato and...

Eternal partners with OpenAI to deploy AI across Zomato, Blinkit and its wider ecosystem,...

Campaigns
Cipcal Revives Hansa to Spotlight Calcium Gaps in Women Over 30

Cipcal Revives Hansa to Spotlight Calcium Gaps in Women...

Cipcal revives Hansa, played by Supriya Pathak, in a new campaign linking everyday...

Campaigns
Carysil’s Valentine Film Puts Men at the Centre of the Modern Kitchen

Carysil’s Valentine Film Puts Men at the Centre of the...

Carysil’s Valentine’s campaign featuring Chunky Panday and Bhavana Pandey reframes...

Campaigns
Lay’s India Unveils New Look With Farm Focus and Ranbir-Led Campaign

Lay’s India Unveils New Look With Farm Focus and Ranbir-Led...

Lay’s India unveils a refreshed brand identity with farm-focused packaging and a...

Business Spotlight
Abhishek Jha Joins InMobi to Lead India Advertising Business

Abhishek Jha Joins InMobi to Lead India Advertising Business

Abhishek Jha joins InMobi as Director – Head of Advertising, India, after a two-and-a-half-year...

Campaigns
Mia by Tanishq Takes Valentine Campaign to Streets and Screens

Mia by Tanishq Takes Valentine Campaign to Streets and...

Mia by Tanishq expands its ‘Bee My Valentine’ campaign with outdoor installations,...

Case Study
Zudio Marketing Mix Explained (4Ps)

Zudio Marketing Mix Explained (4Ps)

Zudio’s growth is powered by rapid trend rotation, everyday low pricing and store-led...