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Campaigns
Dove Turns Reddit Reviews Into Billboards With ‘r/eal reviews’

Dove Turns Reddit Reviews Into Billboards With ‘r/eal reviews’

Dove brings Reddit product reviews to billboards in its ‘r/eal reviews’ campaign,...

Campaigns
Coca-Cola Bets on ‘Bondaaah’ as Sonic Branding Play Expands

Coca-Cola Bets on ‘Bondaaah’ as Sonic Branding Play Expands

Coca-Cola extends its sonic branding strategy in India with Yash’s “Bondaaah” campaign,...

Business Spotlight
Puja Singh Returns to Lotus Herbals as AGM Marketing

Puja Singh Returns to Lotus Herbals as AGM Marketing

Lotus Herbals appoints Puja Singh as AGM – Marketing to lead brand strategy across...

Campaigns
Godrej AC Film Highlights 5-Year Warranty With No Hidden Costs

Godrej AC Film Highlights 5-Year Warranty With No Hidden...

Godrej launches a digital film featuring Deven Bhojani to highlight its 5-year comprehensive...

Campaigns
Fixderma spotlights everyday sun defence with smart SPF awareness push

Fixderma spotlights everyday sun defence with smart SPF...

Fixderma launches SPF 50 campaign promoting daily sunscreen habits, highlighting...

Campaigns
Mamaearth Turns Badman Soft With Gulshan Grover Lip Balm

Mamaearth Turns Badman Soft With Gulshan Grover Lip Balm

Mamaearth launches humorous lip balm campaign starring Gulshan Grover, using his...

Campaigns
Instant Loans Meet Superhero Friend In InstaMoney’s Relatable Campaign

Instant Loans Meet Superhero Friend In InstaMoney’s Relatable...

InstaMoney launches Apka Superdost campaign highlighting instant loans, fast approvals,...

Campaigns
Urban Panic Finds Comic Relief In InstaHelp’s Relatable Campaign

Urban Panic Finds Comic Relief In InstaHelp’s Relatable...

MANJA crafts InstaHelp campaign turning everyday urban panic into humorous, culturally...

Campaigns
Sting Brings Cricket Thunder Alive With Yuvraj And Shastri

Sting Brings Cricket Thunder Alive With Yuvraj And Shastri

Sting Energy launches cricket campaign featuring Yuvraj Singh and Ravi Shastri,...

Campaigns
Britannia Turns Relationship Oops Moments Into ‘Fudge It’ Campaign

Britannia Turns Relationship Oops Moments Into ‘Fudge It’...

Britannia Cake Fudge It Choco Brownie launches a new campaign turning relationship...

Business Spotlight
Amar Sinha to Exit Radico Khaitan After 10 Years as COO

Amar Sinha to Exit Radico Khaitan After 10 Years as COO

Amar Sinha has announced his exit as COO of Radico Khaitan after a decade with the...

Industry
Defender Launches India’s First Luxury Automotive Anamorphic Display

Defender Launches India’s First Luxury Automotive Anamorphic...

Defender unveiled India’s first luxury automotive anamorphic display at Phoenix...

Business Spotlight
Asha Sharma Named CEO of Microsoft Gaming as Phil Spencer Retires

Asha Sharma Named CEO of Microsoft Gaming as Phil Spencer...

Asha Sharma has been appointed CEO of Microsoft Gaming as Phil Spencer retires....

Case Study
Connected TV Is Redrawing India’s Sports Advertising Playbook

Connected TV Is Redrawing India’s Sports Advertising Playbook

Connected TV is reshaping sports advertising in India as brands shift budgets from...

Business Spotlight
Pavanjit S Bedi Named CMO – Foods at Hindustan Unilever

Pavanjit S Bedi Named CMO – Foods at Hindustan Unilever

Pavanjit S Bedi has been appointed CMO – Foods at Hindustan Unilever Limited. The...

Campaigns
Coca Cola Revives Rimzim Jeera With Musical Nostalgia

Coca Cola Revives Rimzim Jeera With Musical Nostalgia

Coca Cola brings back Rimzim Jeera with a classic RD Burman soundtrack, blending...