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Business Spotlight
Fix My Curls Unveils Bold New Look for Curl Revolution

Fix My Curls Unveils Bold New Look for Curl Revolution

Fix My Curls rebrands with vibrant packaging and digital upgrades, championing India’s...

Campaigns
Figo India’s TV Campaign Celebrates Modern Home Care

Figo India’s TV Campaign Celebrates Modern Home Care

Figo India’s new TV campaign spotlights detergent and dish gel, blending science...

Inside Edge
Karnataka Upholds Bike Taxi Ban: Ola, Uber, Rapido Halt Rides

Karnataka Upholds Bike Taxi Ban: Ola, Uber, Rapido Halt...

Karnataka High Court upholds bike taxi ban, forcing Ola, Uber, Rapido to pause services...

Inside Edge
Starbucks India Denies Dolly Chaiwala Brand Ambassador Rumour

Starbucks India Denies Dolly Chaiwala Brand Ambassador...

Starbucks India clarifies it has no partnership with Dolly Chaiwala, debunking viral...

Campaigns
Vidya Balan Makes Saving Stylish in Federal Bank Ad

Vidya Balan Makes Saving Stylish in Federal Bank Ad

Vidya Balan stars in Federal Bank’s “Savings Ki Vidya” campaign, making saving money...

Business Spotlight
Nazara Publishing Enters VR With Pokerverse VR Launch

Nazara Publishing Enters VR With Pokerverse VR Launch

Nazara Publishing debuts Pokerverse VR, a multiplayer poker game for Meta Quest...

Business Spotlight
Adobe’s Express for Ads Empowers Small Businesses

Adobe’s Express for Ads Empowers Small Businesses

Adobe Express for Ads helps small businesses create, track, and publish ads across...

Campaigns
Instamart’s Sunlight Mango Ad Brings Summer to Life

Instamart’s Sunlight Mango Ad Brings Summer to Life

Instamart’s sunlight-activated mango ad uses photochromatic ink, making mangoes...

Campaigns
Jasprit Bumrah Turns Boos to Cheers in Boomer Ad

Jasprit Bumrah Turns Boos to Cheers in Boomer Ad

Jasprit Bumrah stars in Boomer’s new TVC, turning crowd boos into cheers with bubble-blowing...

Campaigns
Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Pepsi launches “Share a Pepsi” with food names, making meals the star and refreshing...

Business Spotlight
Quick Delivery Is Changing Fashion Shopping in India

Quick Delivery Is Changing Fashion Shopping in India

Fashion brands like Myntra and AJIO are making fast delivery the new norm, transforming...

Campaigns
How Brands Made Father’s Day Special in 2025

How Brands Made Father’s Day Special in 2025

Indian brands celebrate Father’s Day 2025 with heartfelt campaigns, honoring dads’...

Case Study
Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes Indian Market

Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes...

Discover how Mukesh Ambani revived Campa Cola, disrupting India’s soft drink market...

Campaigns
Amazon and CaratLane Promise Fast, Sparkling Jewellery Delivery

Amazon and CaratLane Promise Fast, Sparkling Jewellery...

Amazon India and CaratLane join hands for fast, secure jewellery delivery, bringing...

Campaigns
Gatorade and F1 Academy Drive a New Era for Women in Motorsport

Gatorade and F1 Academy Drive a New Era for Women in Motorsport

Gatorade partners with F1 Academy, fueling female drivers with elite sports science,...

Campaigns
Deepika Padukone and Hilton Redefine the Art of the Stay

Deepika Padukone and Hilton Redefine the Art of the Stay

Hilton and Deepika Padukone’s new campaign celebrates memorable stays, thoughtful...