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Campaigns
Britannia Turns Relationship Oops Moments Into ‘Fudge It’ Campaign

Britannia Turns Relationship Oops Moments Into ‘Fudge It’...

Britannia Cake Fudge It Choco Brownie launches a new campaign turning relationship...

Business Spotlight
Amar Sinha to Exit Radico Khaitan After 10 Years as COO

Amar Sinha to Exit Radico Khaitan After 10 Years as COO

Amar Sinha has announced his exit as COO of Radico Khaitan after a decade with the...

Industry
Defender Launches India’s First Luxury Automotive Anamorphic Display

Defender Launches India’s First Luxury Automotive Anamorphic...

Defender unveiled India’s first luxury automotive anamorphic display at Phoenix...

Business Spotlight
Asha Sharma Named CEO of Microsoft Gaming as Phil Spencer Retires

Asha Sharma Named CEO of Microsoft Gaming as Phil Spencer...

Asha Sharma has been appointed CEO of Microsoft Gaming as Phil Spencer retires....

Case Study
Connected TV Is Redrawing India’s Sports Advertising Playbook

Connected TV Is Redrawing India’s Sports Advertising Playbook

Connected TV is reshaping sports advertising in India as brands shift budgets from...

Business Spotlight
Pavanjit S Bedi Named CMO – Foods at Hindustan Unilever

Pavanjit S Bedi Named CMO – Foods at Hindustan Unilever

Pavanjit S Bedi has been appointed CMO – Foods at Hindustan Unilever Limited. The...

Campaigns
Coca Cola Revives Rimzim Jeera With Musical Nostalgia

Coca Cola Revives Rimzim Jeera With Musical Nostalgia

Coca Cola brings back Rimzim Jeera with a classic RD Burman soundtrack, blending...

Campaigns
The Whole Truth Roasts Kids Food Advertising Playbook

The Whole Truth Roasts Kids Food Advertising Playbook

The Whole Truth launches a satirical campaign mocking misleading kids food advertising,...

Campaigns
Enormous Bags Creative Mandate for Bombay Shaving Company

Enormous Bags Creative Mandate for Bombay Shaving Company

Enormous wins creative mandate for Bombay Shaving Company, aiming to redefine grooming...

Campaigns
Shruti Haasan Brings Sparkle to Vithoba Smile Story

Shruti Haasan Brings Sparkle to Vithoba Smile Story

Shruti Haasan headlines Vithoba’s new oral care campaign, promoting confident smiles,...

Campaigns
Beyond Spotlights Simplifies Kitchens With Installation Free Chimney

Beyond Spotlights Simplifies Kitchens With Installation...

Beyond Spotlights unveils a new campaign highlighting its installation free chimney,...

Business Spotlight
India’s Digital Growth Shifts to Tier 2, 3 and Rural Markets: Report

India’s Digital Growth Shifts to Tier 2, 3 and Rural Markets:...

A new SoCheers report finds that Tier 2, Tier 3 and rural markets will drive the...

Campaigns
TOPS Launches ‘Foodies Ka Choice’ Campaign with Kareena Kapoor

TOPS Launches ‘Foodies Ka Choice’ Campaign with Kareena...

TOPS has launched its new ‘Foodies Ka Choice’ campaign featuring Kareena Kapoor,...

Industry
WhatsApp Adds Group Message History to Ease New Member Onboarding

WhatsApp Adds Group Message History to Ease New Member...

WhatsApp has rolled out Group Message History, allowing admins and members to share...

Campaigns
Mountain Dew Baja Blast Named MLB’s Official Soft Drink in Multi-Season Deal

Mountain Dew Baja Blast Named MLB’s Official Soft Drink...

Mountain Dew Baja Blast has signed a multi-season deal as MLB’s Official Soft Drink,...

Campaigns
LendenClub Brings Swagger To Smart Everyday Investing

LendenClub Brings Swagger To Smart Everyday Investing

LendenClub’s latest campaign celebrates everyday investors with confidence and style,...