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Industry
Beyond Snack’s Fiery Tribute to Pushpa 2

Beyond Snack’s Fiery Tribute to Pushpa 2

Beyond Snack ignites taste buds with its limited-edition Pushpa 2-inspired banana...

Industry
Decathlon Joins Blinkit's 10-Minute Delivery App to Expand Reach

Decathlon Joins Blinkit's 10-Minute Delivery App to Expand...

Decathlon teams up with Blinkit to offer 10-minute delivery for sports goods across...

Campaigns
Wahter’s New ‘Shot’ Bottled Water Doubles as Ad Space for GenZ

Wahter’s New ‘Shot’ Bottled Water Doubles as Ad Space for...

Wahter’s Shot, bottled water designed for Gen Z with customizable label space for...

Campaigns
Hindware Empowers Girls with Toilets and Dreams Through CSR Initiative

Hindware Empowers Girls with Toilets and Dreams Through...

Hindware’s ‘Build a Toilet, Build Her Future’ initiative empowers girls through...

Campaigns
Manforce Challenges Stereotypes About Men with Bold New Campaign

Manforce Challenges Stereotypes About Men with Bold New...

Manforce’s #KnowWhatHeReallyWants campaign challenges stereotypes about men, showcasing...

Campaigns
Saridon Reinvents Iconic Jingle to Win Over Gen Z Hearts

Saridon Reinvents Iconic Jingle to Win Over Gen Z Hearts

Saridon revives its iconic jingle with a modern twist, targeting Gen Z while promoting...

Campaigns
Samsung’s Galaxy A16 5G Brings Tech Twist to Panchayat’s Phulera

Samsung’s Galaxy A16 5G Brings Tech Twist to Panchayat’s...

Samsung’s Galaxy A16 5G makes its debut in Panchayat’s Phulera, blending tech with...

Campaigns
John Lewis Christmas Ad: A Magical Journey of Sisterly Love

John Lewis Christmas Ad: A Magical Journey of Sisterly...

John Lewis’ Christmas ad blends nostalgia and magic, taking viewers on a heartfelt...

Campaigns
Blackberrys’ ‘Being Real Suits You’ Campaign Redefines Wedding Style

Blackberrys’ ‘Being Real Suits You’ Campaign Redefines...

Blackberrys’ ‘Being Real Suits You’ campaign celebrates individuality and style...

Campaigns
MS Dhoni Teams with Emcure to Tackle Male Anemia Epidemic

MS Dhoni Teams with Emcure to Tackle Male Anemia Epidemic

MS Dhoni and Emcure team up to fight male Anemia, launching a nationwide campaign...

Campaigns
Delhi HC Protects Britannia’s ‘Good Day’ Trademark from Misuse

Delhi HC Protects Britannia’s ‘Good Day’ Trademark from...

Delhi HC upholds Britannia’s ‘Good Day’ trademark, restraining Desi Bites from misuse...

Campaigns
Freedom Cooking Oil’s Courtroom Ad Makes a Strong Case for Purity

Freedom Cooking Oil’s Courtroom Ad Makes a Strong Case...

Freedom Cooking Oil’s bold “Courtroom” ad, featuring Yash and Radhika, educates...

Campaigns
Swiggy Instamart's Quirky Campaign Urges Maharashtra Voters to Participate

Swiggy Instamart's Quirky Campaign Urges Maharashtra Voters...

Swiggy Instamart’s unique campaign encourages Maharashtra voters to cast their ballots...

Inside Edge
Zomato Signs Year-Long Sponsorship with Boxer Neeraj Goyat

Zomato Signs Year-Long Sponsorship with Boxer Neeraj Goyat

Zomato has partnered with Indian boxer Neeraj Goyat for a year-long sponsorship,...

Campaigns
Coca-Cola's AI Christmas Ad Receives Backlash for 'Creepy' Vibes

Coca-Cola's AI Christmas Ad Receives Backlash for 'Creepy'...

Coca-Cola’s new AI-generated Christmas ad has sparked backlash. Viewers call it...

Campaigns
Amaltas Jewels Launches #Chat_Mangni_Pat_Byah at Diljit Concert

Amaltas Jewels Launches #Chat_Mangni_Pat_Byah at Diljit...

Amaltas Jewels’ #Chat_Mangni_Pat_Byah campaign at Diljit Dosanjh’s concert celebrates...