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Campaigns
Shahid and Mira Kapoor Named First Brand Ambassadors for MiniKlub

Shahid and Mira Kapoor Named First Brand Ambassadors for...

MiniKlub introduces Shahid Kapoor and Mira Rajput as brand ambassadors, promoting...

Campaigns
Google's 'Googlies' Campaign Gamifies Search to Spark Curiosity and Discovery

Google's 'Googlies' Campaign Gamifies Search to Spark Curiosity...

Google's 'Googlies' campaign engages users with gamified search, offering daily...

Industry
HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL reported a 14.88% decrease in advertising spending for Q2 FY2024, while revenue...

Industry
Swiggy Introduces 'Swiggy Seal' to Ensure Food Hygiene Across India

Swiggy Introduces 'Swiggy Seal' to Ensure Food Hygiene...

Swiggy launches 'Swiggy Seal' program to enhance food hygiene and quality, expanding...

Campaigns
Channelplay Chosen for Lenovo’s Nationwide Festive Visual Merchandising Campaign

Channelplay Chosen for Lenovo’s Nationwide Festive Visual...

Channelplay to execute Lenovo’s festive campaign across 100+ stores PAN India, enhancing...

Industry
CCI Approves Reliance-Disney Mega Merger with Key Regulatory Conditions

CCI Approves Reliance-Disney Mega Merger with Key Regulatory...

The Competition Commission of India approves the Reliance-Disney merger, imposing...

Inside Edge
Zepto Empowers Artisans by Delivering Handmade Diyas This Diwali

Zepto Empowers Artisans by Delivering Handmade Diyas This...

Zepto partners with 500 artisans, delivering handmade Diyas and festive crafts across...

Inside Edge
Zomato Increases Platform Fee Amid Festive Season to Boost Margins

Zomato Increases Platform Fee Amid Festive Season to Boost...

Zomato raises platform fee to Rs 10 ahead of the festive season, marking the sixth...

Industry
Dior Appoints Sonam Kapoor as Brand Ambassador

Dior Appoints Sonam Kapoor as Brand Ambassador

Dior has appointed Sonam Kapoor as its brand ambassador, enhancing its presence...

Campaigns
Karisma Kapoor Joins Swiggy Instamart for Dhanteras Campaign

Karisma Kapoor Joins Swiggy Instamart for Dhanteras Campaign

Karisma Kapoor stars in Swiggy Instamart's Dhanteras campaign, featuring quick gold...

Inside Edge
Netflix’s New Season Adds Spice to ‘Fabulous Lives vs Bollywood Wives’

Netflix’s New Season Adds Spice to ‘Fabulous Lives vs Bollywood...

Netflix’s ‘Fabulous Lives vs Bollywood Wives’ blends nostalgia with drama, introducing...

Inside Edge
Amazon Prime Taps Rakhi Sawant’s Virality to Promote ‘The Tribe’

Amazon Prime Taps Rakhi Sawant’s Virality to Promote ‘The...

Amazon Prime's ‘The Tribe’ enlists Rakhi Sawant to add nostalgic flair and teach...

Industry
Jockey relaunches versatile bra campaign celebrating women's diverse lifestyles

Jockey relaunches versatile bra campaign celebrating women's...

Page Industries relaunches Jockey's "Bras as Versatile as I Am" campaign, celebrating...

Industry
Snitch Unveils Hilarious Ad Parodying Go Goa Gone Fashion Scene

Snitch Unveils Hilarious Ad Parodying Go Goa Gone Fashion...

Bengaluru's Snitch releases a humorous ad parodying Go Goa Gone, featuring a Saif...

Industry
Flipkart Thanks Competitors for Unintentional Promotion of Minutes App

Flipkart Thanks Competitors for Unintentional Promotion...

Flipkart's new campaign humorously thanks competitors for promoting "in minutes,"...

Campaigns
Hashtag Orange Wins Creative Mandate for The Krazy Kebab Co.

Hashtag Orange Wins Creative Mandate for The Krazy Kebab...

Hashtag Orange crafts brand identity, tagline, and creative communication for The...