Explore this Week's Top Mother's Day Advertisements

This week brought a wave of inventive and captivating ads that stood out with their creativity. From thought-provoking visuals to quirky and memorable campaigns, here are the top ads from the second week of May. These ads are listed alphabetically and are not ranked.

Amazon Prime

Amazon Prime's latest ad, created by MANJA, hilariously dramatizes the process of recommending shows among OTT viewers. It features a wrestling match that morphs into a chaotic show recommendation frenzy, with everyone in the hall joining in to suggest their favorite Amazon Prime shows. Directed by Prakash Varma and produced by Nirvana, this quirky ad is a visual treat.

Neeman’s Shoes

Neeman’s, in partnership with VML, launched a guerrilla-style marketing campaign leveraging voice data. The campaign involved two influencers traveling across India, loudly asking, "Are those Neeman's Shoes?" This strategy exploited smartphones' voice recognition capabilities, causing Neeman’s to trend on nearby devices. The ad cleverly dramatizes this approach, ensuring it grabs attention.

Savlon

Savlon, teaming up with Ogilvy, produced a visually striking ad to promote hand hygiene. The ad shows a couple holding hands, with the woman's hand transforming from the greasy arms of a mechanic to the grimy paws of a dog, driving home the message: "Jab tak aap haath nahi dhotey, aapke haath aapke nahi hotey" (Until you wash your hands, your hands aren’t yours).

Moreover, Savlon tapped into a popular hand gesture among rappers, known as the "Birdman hand rub," to encourage kids to wash their hands. The brand released another film urging children to mimic this gesture, promoting positive handwash behavior.

Zomato

To ensure no one forgets Mother’s Day, Zomato launched a campaign highlighting the often-overlooked occasion. They enlisted celebrities like Johnny Lever, Arpit Bala, and Ranveer Allahbadia to remind everyone of the special day. This campaign aimed to make Mother’s Day truly unforgettable.

These ads exemplify creativity and innovation, each uniquely capturing the audience’s attention and delivering their messages effectively.