PUMA India Partners with Athletics Federation of India
PUMA India becomes the official kit sponsor for the Athletics Federation of India, enhancing performance gear for athletes across multiple disciplines in domestic and international events
PUMA India has become the official kit sponsor for the Athletics Federation of India (AFI), marking a new era of high performance for Indian athletes.
Under a multi-year agreement, PUMA will exclusively provide performance kits and travel gear to all athletes under AFI, representing India in track and field, jumps, throws, cross country running, and marathons at both domestic and international events.
Arne Freundt, CEO of PUMA SE, expressed his excitement about the partnership, stating, "More than 75 years ago, PUMA's founder Rudolf Dassler envisioned creating products that would give athletes the speed and agility of a puma. We are thrilled to bring this vision to the Athletics Federation of India. India is a dynamic market, and we hope to inspire the next generation of athletes through our success with AFI."
Karthik Balagopalan, Managing Director of PUMA India, added, "At PUMA, we are dedicated to helping athletes realize their full potential with our leading products. Partnering with AFI allows us to support Indian athletes in performing at the highest levels across the globe. Together, we will drive a transformative journey in Indian athletics."
Adille Sumariwalla, President of AFI, highlighted the importance of the collaboration, stating, "Our association with PUMA is a significant milestone for Indian athletes. With PUMA's high-quality gear, we are enhancing athlete performance and fostering a culture of excellence in India's sporting community. This partnership will elevate Indian athletics on the global stage."
Notable athletes such as Neeraj Chopra (javelin throw), Kishore Kumar Jena (javelin throw), Parul Chaudhary (steeplechase), Murali Sreeshankar (long jump), Jyothi Yarraji (hurdles), Priyanka Goswami (race walk), and Jeswin Aldrin (long jump) will be seen wearing