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Industry
BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR,...

The campaign comes as winter is set in parts of the country. Part of the BoroPlus...

Industry
#RIPTwitter: Will brands soon abandon Twitter?

#RIPTwitter: Will brands soon abandon Twitter?

The hashtag "RIPTwitter" recently became popular on the network after two weeks...

Industry
ShivnathThukral is the new director of public policy for Meta India.

ShivnathThukral is the new director of public policy for...

Appointment follows the exits of WhatsApp India chief Abhijit Bose and Rajiv Aggarwal,...

Campaigns
New injection approved by the USFDA for AurobindoPharma

New injection approved by the USFDA for AurobindoPharma

By Q4 of FY23, Amphotericin B Liposome for Injection is anticipated to go on sale.

Campaigns
GauravJuneja and MeghnaBahadur discuss how Google is assisting brands in connecting with customers across touchpoints

GauravJuneja and MeghnaBahadur discuss how Google is assisting...

The two presented their ideas at WPP Commerce on how brands may give consumers omnichannel...

Campaigns
Ahead of the upcoming India Super League, CommsCredible purchases a franchise in Gurugram.

Ahead of the upcoming India Super League, CommsCredible...

The India Super League is an amateur cricket league

Industry
10% drop in Paytm shares as Softbank looks to reduce stake

10% drop in Paytm shares as Softbank looks to reduce stake

The change occurs immediately after the end of the investors' share trading lock-in...

Industry
Google India reports an increase in gross ad sales of 79.4% for the FY22

Google India reports an increase in gross ad sales of 79.4%...

The net revenue from operations is Rs 9,286 crore.

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Inside Edge
Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B will spearhead the marketing initiatives of the company across...

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives

Industry
Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

Users have been using Twitter's verification feature to pose as celebrities and...

Industry
Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

Twitter's India division experienced losses during the fiscal year that ended on...