Bhumi Pednekar Fronts Pedigree’s “Love Campaign” for Pet Nutrition
Actor Bhumi Pednekar becomes the face of Pedigree India’s “Love Campaign,” emphasizing compassionate pet nutrition and the emotional bond between dogs and owners.
Prakhar
Pedigree India has unveiled its heartwarming “Love Campaign,” tapping Bollywood star Bhumi Pednekar to champion its premium pet-nutrition range. Framed around the special human-dog bond, the campaign blends poignant storytelling, veterinary insights, and digital activations, reinforcing how the right nutrition nurtures healthy, happy companions while celebrating the joy they bring.
Pets as Family
The TVC opens on Bhumi arriving home from a long day, greeted by her eager Labrador, Bruno. As she reaches for his usual treats, she pauses, realising he’s grown bigger, more energetic. The scene shifts to a veterinarian’s clinic, where she learns about tailored nutrition for different life stages and dietary needs.
Science of “Love”
Cutaways introduce Pedigree’s science-backed formulas, Complete Nutrition for adult dogs, Puppy Growth for pups, and Active Care for seniors, highlighting ingredients like DHA for brain development and prebiotics for digestive health. Bhumi narrates, “Love means understanding what they need, inside and out.”
Real-Life Pet Stories
Interspersed are montages of families bonding with their dogs: a rescue pup learning to play, a therapy dog comforting a schoolchild, and a senior retriever on a revitalising morning walk, each paired with the right Pedigree variant.
Digital #LoveUnleashed Challenge
On social platforms, Pedigree invites dog parents to share “Love Unleashed” moments, videos of teaching tricks, sharing meals, or candid cuddles, for a chance to win a year’s supply of Pedigree and a grooming makeover by Bhumi herself.
Retail and Vet Partnerships
Veterinary clinics and pet stores feature Pedigree’s “Love Corners,” with information kiosks, free doggy dental checks, and nutrition consultations. Purchases of two bags unlock a branded “Love Bandana” for pets, driving trial and loyalty.
Final Thoughts
Through its “Love Campaign,” Pedigree India and Bhumi Pednekar remind us that pet nutrition transcends mere feeding, it’s a profound expression of care. By blending emotive storytelling, scientific rigour, and community engagement, the brand deepens the human-dog connection, showing that when nutrition comes from the heart, tails, and spirits, wag even higher.
