Chitale Bandhu’s Mini Bakarwadi Scores Big with IPL Campaign
Chitale Bandhu rolls out its first IPL activation for Mini Bakarwadi, blending cricket-themed packaging, in-stadium sampling, and digital “Baka-Blitz” challenges to engage fans.
Prakhar
Iconic Maharashtrian snack maker Chitale Bandhu Mithaiwale has launched its debut IPL campaign for Mini Bakarwadi, turning the bite-sized spiral pastry into a match-day favourite. Through cricket-inspired packaging, stadium sampling, and a high-octane digital challenge called “Baka-Blitz,” the brand marries regional nostalgia with national-level sport, ensuring every wicket triggers a crispy bite.
Cricket Packages That Catch the Eye
Mini Bakarwadi packs feature anatomically correct bat and ball graphics, each purchase becomes a mini collector’s item. Limited-edition “Player Packs” spotlight popular IPL stars with personalized bakarwadi inspires (“I dunk my bakarwadi like a six!”), creating affinity between snack and sport.
Stadium Sampling and On-Ground Fun
During match intervals at Wankhede and Chinnaswamy Stadiums, Chitale Bandhu’s “Baka-Booth” rigs distribute free samples, conduct speed-eating contests, and host trivia quizzes. Winners score team jerseys, signed cricket bats, and year’s supply of Mini Bakarwadis, fueling snack-and-cheer synergy.
Digital “Baka-Blitz” Challenge
On social media, fans record rapid crumbling of Mini Bakarwadi pieces in mouths, mimicking the speed of T20 cricket, and tag friends to do the same under 10 seconds. Weekly winners earn signed memorabilia and exclusive behind-the-scenes stadium tours.
Regional Roots, National Reach
While Mini Bakarwadi originated in Mahabaleshwar, the campaign transcends Marathi audiences, highlighting the snack’s sweet-savoury profile as universally appealing. Co-branded food-delivery partnerships ensure fans nationwide can order bundled snack packs during live-streamed matches.
Final Thoughts
Chitale Bandhu’s IPL activation for Mini Bakarwadi ingeniously blends regional pride with cricket mania. By innovating packaging, igniting on-ground experiences, and sparking digital challenges, the brand scores a marketing six, proving that even age-old classics can capture the youthful fervour of T20 cricket.
