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Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Campaigns
The Humorous Social Media Campaign from Bail Kohlu

The Humorous Social Media Campaign from Bail Kohlu

Bail Kohlu, the flagship brand of BL Agro, has introduced a new video as part of...

Industry
Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+Hotstar’s best innings: Records 31% jump in viewership...

Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...

Industry
Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

Inside Edge
NTO 2.0: An increase in broadcasting costs unnerves DPOs

NTO 2.0: An increase in broadcasting costs unnerves DPOs

The cable sector is concerned that the price revisions and the publication of RIOs...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Inside Edge
Big Bang Awards 2022 are announced by The Ad Club Bangalore

Big Bang Awards 2022 are announced by The Ad Club Bangalore

In the first week of February 2023, the awards ceremony will take place.

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Inside Edge
Despite winning slots, Sony Pal and Colors Rishtey will not return to Free Dish.

Despite winning slots, Sony Pal and Colors Rishtey will...

DD Free Dish stated in November that the channels would be available on the platform...

Campaigns
Apis India Launches #ShuddhAurSaccha Campaign, Promoting Its Honey for Healthy Winters

Apis India Launches #ShuddhAurSaccha Campaign, Promoting...

Apis India Limited launches #ShuddhAurSaccha, a campaign to appeal to its audience...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

Inside Edge
When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...