Posts

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...

Inside Edge
Big tech must pay a fair proportion of money to digital news publishers: Apurva Chandra

Big tech must pay a fair proportion of money to digital...

The MIB secretary stated at the DNPA Future of Digital Media Conference that new...

Inside Edge
'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...

Inside Edge
Goafest 2023 is scheduled to take place on May 24, 25, and 26

Goafest 2023 is scheduled to take place on May 24, 25,...

The much-anticipated creative festival draws professionals from the advertising,...

Industry
Ad volume in the movie genre will fall by 2% in 2022

Ad volume in the movie genre will fall by 2% in 2022

According to TAM AdEx, over 1200 marketers will be affiliated with the movie genre...

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...

Campaigns
Hardee's commissions AI to design a 'Super Star Burger,' and the results are amazing but not perfect

Hardee's commissions AI to design a 'Super Star Burger,'...

The company's social media ad highlights Ai's limits in developing the perfect burger.

Inside Edge
Rohit Suri, President and Managing Director of Jaguar Land Rover India, is retiring

Rohit Suri, President and Managing Director of Jaguar Land...

Suri will work for the organisation until March 31, 2023.

Inside Edge
S4 Capital's Q4 2022 results aligned with expectations

S4 Capital's Q4 2022 results aligned with expectations

The company expects to generate at least £120 million in operational EBITDA for...

Campaigns
P&G Health launches a campaign to commemorate the debut of Vicks ZzzQuil NATURA in India

P&G Health launches a campaign to commemorate the debut...

According to a study conducted by Kantar in collaboration with P&G Health, barely...

Campaigns
Greenlam Industries demonstrates what a seed of love may accomplish

Greenlam Industries demonstrates what a seed of love may...

The Titus Upputuru Company created a film for the company that promotes sustainability.

Industry
The top South Indian celebrities are listed by IIHB

The top South Indian celebrities are listed by IIHB

The IIHB recently published the TIARA South Research Report 2023, the results of...

Analysis
Top OTT in India and third worldwide in terms of downloads is MX Player

Top OTT in India and third worldwide in terms of downloads...

MX Player, the top OTT platform in India, has achieved yet another milestone that...

Analysis
Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...