Posts

Inside Edge
Dentsu & PhonePe Launch “The Bharatiya Consumer” on India’s Evolving Shopper Trends

Dentsu & PhonePe Launch “The Bharatiya Consumer” on India’s...

Explore generational shifts in India’s consumer behavior with "The Bharatiya Consumer"...

Inside Edge
India’s Quick Commerce Boom: Meta’s Role in Driving E-Commerce Growth

India’s Quick Commerce Boom: Meta’s Role in Driving E-Commerce...

India's quick commerce surge is reshaping online shopping. Meta's social media platforms...

Inside Edge
Revolutionizing Customer Experience: The Rise of Conversational Marketing & AI

Revolutionizing Customer Experience: The Rise of Conversational...

Discover how conversational marketing, powered by AI, is transforming customer experience...

Campaigns
Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’ Experience Unveiled

Katrina Kaif and Americana Biscuits: The Ultimate ‘Crunchh’...

Katrina Kaif teams up with Americana Biscuits for an exciting campaign, celebrating...

Industry
Uber Launches Subscription Service 'Uber One' in India

Uber Launches Subscription Service 'Uber One' in India

Uber launches Uber One in India, offering subscription plans with benefits like...

Industry
Zomato’s Hyperpure Speeds Up Deliveries

Zomato’s Hyperpure Speeds Up Deliveries

Zomato's Hyperpure speeds up deliveries with a new express service.

Industry
Bluesky's Open API: A Double-Edged Sword?

Bluesky's Open API: A Double-Edged Sword?

Bluesky's open API faces criticism for potential misuse of user data by data scrapers...

Campaigns
Rashmika Mandanna: The New Face of DRA

Rashmika Mandanna: The New Face of DRA

Rashmika Mandanna becomes the face of DRA's new brand campaign. The campaign highlights...

Industry
Yu Foods and Swiggy Instamart Launch New Healthier Options

Yu Foods and Swiggy Instamart Launch New Healthier Options

Yu Foods and Swiggy Instamart partner to bring healthier food options to your doorstep.

Campaigns
Rishabh Pant Partners with Nasher Miles to Redefine Travel Gear

Rishabh Pant Partners with Nasher Miles to Redefine Travel...

Nasher Miles partners with Rishabh Pant to launch a new ad campaign, redefining...

Industry
Godrej Gets a New Look: A Fresh Brand Identity

Godrej Gets a New Look: A Fresh Brand Identity

Godrej unveils a refreshed brand identity, symbolizing innovation and sustainability.

Industry
AdLift to Boost Pets & People Co.'s Digital Presence

AdLift to Boost Pets & People Co.'s Digital Presence

AdLift partners with Pets & People Co. to elevate the brand's digital presence and...

Campaigns
Rohit Sharma Raps His Way to Promote ixigo Trains

Rohit Sharma Raps His Way to Promote ixigo Trains

Rohit Sharma raps his way to promote ixigo Trains. Check out the latest ad campaign...

Industry
Godrej: Elevating Office Coffee Breaks with Hygiene and Sustainability

Godrej: Elevating Office Coffee Breaks with Hygiene and...

Godrej's smart vending machines offer a hygienic, sustainable, and personalized...

Industry
TV Veteran Nivedita Basu Joins Dangal as VP - Fiction

TV Veteran Nivedita Basu Joins Dangal as VP - Fiction

Television veteran Nivedita Basu joins Dangal to lead its fiction content strategy.

Industry
Sleep First, Work Later: Wakefit Takes a Dig at Zomato's Job Listing

Sleep First, Work Later: Wakefit Takes a Dig at Zomato's...

Sleep-deprived decisions? Wakefit's new campaign uses humor to highlight the importance...