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Campaigns
M·A·C Makes an Entrance This Festive Season

M·A·C Makes an Entrance This Festive Season

With limited-edition gold packaging, bold artistry and a new India campaign by Nicola...

Campaigns
Nykaa and SW Network Check-in to a New Kind of Brand Storytelling with Microdrama ‘Hotel Wanderlust’

Nykaa and SW Network Check-in to a New Kind of Brand Storytelling...

Nykaa and SW Network partner to launch Hotel Wanderlust, an innovative six-episode...

Campaigns
OpenAI Teams Up with Cricket Legend Sachin Tendulkar in Multi-Year Strategic Campaign to Drive AI Adoption Across India

OpenAI Teams Up with Cricket Legend Sachin Tendulkar in...

OpenAI announces a multi-year partnership with Sachin Tendulkar to showcase everyday...

Campaigns
Myntra Teams Up With Alia Bhatt & Ranbir Kapoor For BFF Campaign Crafted By Tilt Brand Solutions

Myntra Teams Up With Alia Bhatt & Ranbir Kapoor For BFF...

Discover how Myntra’s latest Big Fashion Festival (BFF) campaign, created by Tilt...

Case Study
Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Discover how Nescafé evolved from a 1938 instant coffee innovation into a global...

Campaigns
Melody Meets Metal: Shreya Ghoshal Onboarded as the Face of Shaya by CaratLane’s New Silver Campaign

Melody Meets Metal: Shreya Ghoshal Onboarded as the Face...

Shaya by CaratLane marks its 8th anniversary by bringing iconic singer Shreya Ghoshal...

Business Updates
Visage Lines Personal Care Pvt. Ltd. Strengthens Leadership Architecture to Drive the Next Phase of Brand and Digital Commerce Growth

Visage Lines Personal Care Pvt. Ltd. Strengthens Leadership...

Varun Gupta appointed as Chief Marketing Officer, Bombay Shaving Company, to lead...

Campaigns
Brightsun Travel celebrates India’s diverse travel stories for World Tourism Day

Brightsun Travel celebrates India’s diverse travel stories...

Brightsun Travel celebrated World Tourism Day at its Gurugram office, showcasing...

Campaigns
JioStar Signals High-Frequency Festive Playbook, Secures 15 Top Brands for West Indies Tour of India

JioStar Signals High-Frequency Festive Playbook, Secures...

JioStar locks in 15 marquee brands—including OpenAI, Google Search, Havells, and...

Campaigns
Smytten Partners with Wipro Bengaluru Marathon 2026 to Elevate On-Ground Product Discovery

Smytten Partners with Wipro Bengaluru Marathon 2026 to...

Smytten joins the Wipro Bengaluru Marathon 2026 as its official product experience...

Campaigns
Breaking Taboos at Home: How Stayfree’s Daughter’s Day Film is Rewriting the Narrative Around Menstrual Awareness

Breaking Taboos at Home: How Stayfree’s Daughter’s Day...

Stayfree’s latest Daughter’s Day campaign, #BetaStayfreeLeAana, highlights how involving...

Campaigns
Beyond the Pitch: How NIVIA Sports is Building a Lifestyle Brand Around Indian Football

Beyond the Pitch: How NIVIA Sports is Building a Lifestyle...

NIVIA Sports launches the official Indian Football Team jersey with a campaign positioning...

Business Updates
D2C Power Play: Nykaa & L’Oréal BOLD Partner to Back Next-Gen Indian Beauty Entrepreneurs

D2C Power Play: Nykaa & L’Oréal BOLD Partner to Back Next-Gen...

Nykaa and L’Oréal’s venture fund BOLD join forces to empower emerging Indian D2C...

Campaigns
JACK&JONES Unveils Its Autumn Winter 2026 Denim Campaign Featuring Vedang Raina

JACK&JONES Unveils Its Autumn Winter 2026 Denim Campaign...

JACK&JONES India unveils its Autumn Winter 2026 Denim Campaign starring actor Vedang...

Technology
RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

New interface enables authorized users to investigate external exposures, third-party...

Business Updates
FirstCry Elevates Premium E-Commerce Experience with Launch of In-App ‘International Store’

FirstCry Elevates Premium E-Commerce Experience with Launch...

FirstCry launches a dedicated International Store on its app and web platform, bringing...