Smytten Partners with Wipro Bengaluru Marathon 2026 to Elevate On-Ground Product Discovery
Smytten joins the Wipro Bengaluru Marathon 2026 as its official product experience partner, offering curated trial products from 10 top wellness, beauty, and personal care brands to over 35,000 runners.
Sandhya
Product discovery platform Smytten has announced its partnership with the Wipro Bengaluru Marathon 2026 as the event’s official product experience partner. Through this collaboration, Smytten aims to bring real-world sampling and direct trial experiences to an estimated 35,000 runners expected to participate in the flagship fitness event on September 27.
The partnership bridges the gap between active consumers and lifestyle brands, extending Smytten’s sampling presence into an immersive, experiential environment beyond digital and conventional touchpoints.
10 Top Brands Curated for Runners’ Wellness & Lifestyle
As part of the engagement, participants will gain access to trial offerings from 10 leading brands across hydration, nutrition, skincare, personal care, and fitness:
- Skincare & Personal Care: CeraVe, NIVEA, Humuss Beauty, ERZL
- Nutrition & Hydration: Oziva, Yoga Bar, GNC Electrolytes, Karma Kettle
- Fragrance & Wellness: Skinn by Titan, Reset
The product experiences will begin ahead of race day at the Pre-Marathon Expo and Bib Collection Event, taking place on September 25 and 26.
Driving Meaningful Consumer Experience in Real-World Contexts
Highlighting the vision behind the collaboration, Swagat Sarangi, Co-founder & CEO of Smytten, stated:
"Marathons bring together a highly engaged community that is actively invested in fitness, wellness and everyday choices. For us, the partnership is an opportunity to take product discovery into a real-world environment and introduce consumers to brands that fit naturally into their lifestyles.
We see sampling as more than product distribution; it is a way to create a first-hand experience that can help consumers discover and evaluate products with greater confidence."
Targeting Active Communities with Contextual Sampling
Elaborating on the strategic placement, Pratiti Shah, Associate Director, Brand Partnerships at Smytten, added:
"At Smytten, we see sampling as a powerful way for brands to build relevance through experience. The most effective product discovery happens when that experience is created in a context that is meaningful to the consumer. The Wipro Bengaluru Marathon is a strong example of this, bringing together a highly engaged Tier-1 community at a moment when health, wellness, and active lifestyles are already top of mind.
We have consciously curated brands across hydration, nutrition, skincare and everyday wellness, with each offering something relevant to the broader runner experience. We are excited to make product discovery a natural part of the marathon journey, and demonstrate how thoughtful sampling can create stronger, more meaningful consumer connections."
Expanding Experiential Touchpoints Across High-Engagement Events
By integrating product trials into high-footfall lifestyle and sporting events, Smytten continues to expand its experiential marketing playbook. Moving forward, the platform plans to further scale its product sampling activations across high-engagement offline environments.
