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Campaigns
Neha Dhupia as the New Face of One Friday: A Stylish Journey Begins

Neha Dhupia as the New Face of One Friday: A Stylish Journey...

One Friday, the popular fashion brand, has recently announced NehaDhupia as their...

Analysis
Insights on Advertising Industry in 2022 and Wavemaker's Plans for 2023: Ajay Gupte

Insights on Advertising Industry in 2022 and Wavemaker's...

Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...

Inside Edge
AIDCF's Misleading Remarks on New TV Price Regime Debunked: TRAI and Broadcasters Respond

AIDCF's Misleading Remarks on New TV Price Regime Debunked:...

The All India Digital Cable Federation (AIDCF) recently made inaccurate remarks...

Inside Edge
Are small and medium-sized advertising firms struggling?

Are small and medium-sized advertising firms struggling?

While some industry participants believe the situation is difficult for small businesses,...

Inside Edge
TV and digital must be viewed through the same prism: Vikram Sakhuja

TV and digital must be viewed through the same prism: Vikram...

At the introduction of the Pitch Madison Advertising Report 2023, the Partner &...

Campaigns
ACKO creates a potent ode to Mumbai's dynamic city.

ACKO creates a potent ode to Mumbai's dynamic city.

The campaign celebrates the beneficial transformations the city has undergone throughout...

Inside Edge
Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Inside Edge
Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa, a marketing agency, has bagged the digital mandate for Patanjali’s Nutrela...

Campaigns
Launch of a limited-edition Valentine's Day Pack by Center Fresh

Launch of a limited-edition Valentine's Day Pack by Center...

The company and JioSaavn worked together to release the pack that allows users to...

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Inside Edge
With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

The football player and the company will collaborate closely to market the game...

Inside Edge
Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Campaigns
Pathaan: A Closer Look at Epigamia and Emaar Properties' Shining Moment

Pathaan: A Closer Look at Epigamia and Emaar Properties'...

Making a Big Impression: The Film Showcasing Epigamia and Emaar Properties Earns...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Jio's request to broadcast IPL games in 4K video resolution was granted by the BCCI

Jio's request to broadcast IPL games in 4K video resolution...

Sports18 is planning to broadcast the IPL in 16–17 languages and include tools like...