Meta Debuts 'Meta One' Subscription Service in India Starting at ₹79

Meta has officially rolled out Meta One, a consolidated subscription service designed to offer expanded AI usage, creative controls, and business features across Instagram, Facebook, WhatsApp, and Meta AI. Starting at ₹79 per month in India, the service introduces paid tiers for personal users, creators, and enterprise accounts, while ensuring that all core app functionalities remain completely free.

Individual App & Core Bundles

For individual users, Meta One offers three standalone single-app tiers along with two multi-app bundles that include expanded access to Meta's AI capabilities:

• WhatsApp Plus (₹79/month): Provides custom app themes and icons, special-effect stickers, and the ability to pin additional chats.
• Instagram Plus (₹99/month): Includes custom font options for direct messages and Stories, Story-view alerts for select followers, and DM previews.
• Facebook Plus (₹99/month): Delivers custom app icons, super hearts, and exclusive profile customization options.
• Meta One Core (₹549/month): Combines all features from the individual app plans with expanded AI functionality, including higher limits on AI image and video generation, Instagram Restyle tools, and voice effects.
• Meta One Premium (₹1,950/month): Delivers the complete Core package along with the highest access tier for Meta’s suite of AI generation tools.

Meta highlighted that early subscriber tests showed strong adoption of both AI features and creative options, with tools like Instagram's Restyle serving as key drivers for subscriptions.

Tiers for Creators & Businesses

To help brands, creators, and companies manage their digital presence and streamline growth, Meta One includes four dedicated professional tiers:

• Essential (₹639/month): Features profile verification badges, impersonation protection, a larger follow button on Reels, automated follow invitations for engaged users, and expanded WhatsApp Business Agent capabilities.
• Advanced (₹2,099/month): Adds 30-day advance Story scheduling, clickable organic post links, exportable audience analytics, and multi-user team management without sharing account credentials.
• Expert (₹6,399/month): Built for growing teams requiring higher Meta Business Agent capacity and increased feature allocations.
• Max (₹20,990/month): The highest tier designed for enterprise-scale operations managing large audiences and high-volume customer interactions.

Future Ecosystem Integration

Meta confirmed plans to broaden the Meta One subscription over time. Upcoming additions include Edits Plus, which will offer extra cloud storage and an AI assistant to analyze Instagram insights and suggest content ideas. Benefits are also slated to expand across Meta’s smart glasses and broader tool suite as regional rollouts continue globally.