Parachute Advansed Jasmine Hair Oil has proudly partnered with Indian hurdler Jyothi Yarraji in their latest #ShineBejhijak campaign. This collaboration celebrates Yarraji's remarkable journey from her humble beginnings in Visakhapatnam, Andhra Pradesh, to becoming India's finest hurdler and a national record holder.
At just 23, Yarraji became the first Indian woman to break the 13-second barrier in the 100m hurdles, achieving a record time of 12.78 seconds. Her journey, marked by numerous challenges, showcases the incredible potential of the human spirit and unwavering determination.
Parachute Advansed Jasmine’s #ShineBejhijak campaign underscores Yarraji's multifaceted life beyond athletics. It highlights her roles as a dedicated daughter, loyal friend, and passionate painter, celebrating her ability to shine in every aspect of her life.
Somasree Bose Awasthi, Chief Marketing Officer of Marico, shared, “Parachute Advansed Jasmine wants to bring to the fore the inspiring story of Jyothi, who is going to represent India on the biggest sporting stage. We celebrate her journey on the 100m track and the multiple roles she plays as a human. She shines in all her avatars. And now she is ready to #ShineBejhijhak on the biggest stage.”
Yarraji, known for experimenting with different hairstyles, underscores the role her appearance plays in her confidence. Awasthi added, “Indian women talk about beauty and hair in the same breath. When their hair looks beautiful, they feel confident. That is the philosophy behind Parachute Advansed Jasmine’s #ShineBejhijhak. We wanted to capture her story and the making of a high-performing athlete. This was only possible because, at every hurdle, she decided to be confident and shine.”
Through this campaign, Parachute Advansed Jasmine aims to inspire Indian women by showing how beautiful hair can boost confidence, helping them shine without hesitation.
Sumit Rawat
