SAMCO Securities Launches "Options B.R.O." Campaign to Revolutionize Trading

SAMCO Securities has announced the launch of its new TVC campaign, "Options B.R.O. Banayega Aapko Options Trading Mein Pro." This campaign is designed to educate investors about SAMCO's latest feature, "Options B.R.O" (Build, Research, Optimize), which aims to simplify options trading for retail investors.

The derivative markets face a significant challenge: 97.8% of traders experience considerable losses due to inadequate hedging strategies. To address this issue, SAMCO has introduced the "Options B.R.O." campaign, created in collaboration with The Womb. The campaign features a 30-second commercial that uses humor to highlight the difficulties of options trading and showcase how Options B.R.O. provides the necessary tools and education to overcome these challenges.

Jimeet Modi, Founder and CEO of SAMCO Group, stated, “Options trading can be daunting, especially for newcomers. With Options B.R.O., we aim to simplify the process and equip traders with essential tools to navigate options trading confidently.”

The campaign features a unique film with a man and a crow. The man, dressed in traditional attire, questions how to become an options trading pro. The crow’s "Kaw Kaw" responses reflect common trader concerns. The man then reveals that SAMCO’s "Options B.R.O." makes mastering options trading achievable. The crow enjoying the food emphasizes how SAMCO’s platform makes trading accessible and empowering. The campaign's tagline, "Aapke Options Trading Ka Andheka Sach," translates to "The Unseen Truth of Options Trading."

Ajay Dusane, Chief Growth Officer at SAMCO Securities, noted, “Options B.R.O is set to make a significant impact. It provides traders with the resources they need to trade confidently and precisely, aligning with our mission to empower traders and foster industry growth.”

Suyash Khabya, Chief Creative Officer at The Womb, added, “Options trading is complex, but its advertising doesn’t need to be. We drew on Indian culture for a simple yet engaging approach, featuring a grandson and his crow ‘Dadu’ to highlight Options B.R.O.’s benefits.”

The Options B.R.O feature is now available on the SAMCO Trading App, designed to empower traders with the tools needed to excel in options trading. This addition underscores SAMCO’s commitment to providing valuable insights and fostering success for traders at all levels.

Technical Features of Options B.R.O:

• Builds on over 150,000 mathematical calculations based on market outlook
• Researches more than 2,000 options contracts with advanced parameters like Options Greeks
• Optimizes over 1,000 option strategies for optimal risk-reward balance

For more information about Options B.R.O and the SAMCO Trading App, visit the Play Store or App Store to download the SAMCO Trading App.