For Navratna Oil, Salman adopts a magician persona.

Salman Khan, the brand ambassador for Navratna Oil, is posing as a magician for the campaign's debut.

The film, which was created by famed adman-turned-filmmaker Nitesh Tiwari, gets Navratna Oil off to a great start this year.

The movie, which was developed and conceptualized by What's Your Problem, a Wondrlab firm, places Salman against the backdrop of an Indian culture where he quickly provides people with Jaadu ki Champi to revive them. The movie encourages viewers to include a champi ritual into their busy life while carrying on the legacy of the earlier Navratna movies and maintaining its entertaining factor.

It's incredibly simple to forget to take time for oneself in today's hurried world, according to V Kaushik Vedula, AVP-Marketing at Emami Limited. We want people to keep in mind the old Indian champi while the west coined new phrases like "self-care" and "self-love." We particularly adored the straightforward yet endearing campaign slogan Jaadu ki Champi. Salman Khan also brilliantly puts it to life through his dancing and silly facial expressions. Salman's performance, in my opinion, has significantly aided us in achieving our goal of entertaining people all over the nation while promoting our brand.

Knowing that Salman Khan is the face of the movie, Amit Akali, CCO & Co-Founder of WYP Wonderlab India, and Gauri Gokarn, the Content Director, stated, "We wanted to do something different with him. Have you ever seen him perform magic? We've seen him in dabangg roles. Furthermore, Salman's stylish moves and Nitesh Tiwari's superb direction, along with the Jaadu ki Champi song, made for an incredible performance. This movie does a great job of entertaining while establishing the champi ritual in people's life.