Oral-B Criss Cross: Revolutionizing Oral Care with Rohit Sharma Partnership

Oral-B, a premier toothbrush brand under P&G, has unveiled its latest campaign shining a spotlight on the Oral-B Criss Cross technology. Teaming up with DDB Mudra, the campaign introduces cricketer Rohit Sharma as its newest brand ambassador.

Gopalakrishnan Kalianna, Vice President & Category Head - Oral Care, P&G India, underscored the importance of choosing the right toothbrush, revealing that nearly half of consumers are dissatisfied with their current brushing results. He showcased Oral-B Criss Cross technology, available from Rs 50, as a game-changing option for superior oral hygiene. The campaign featuring Rohit Sharma aims to educate consumers and advocate for the benefits of Oral-B's innovative solutions.

Gopal expressed his enthusiasm for collaborating with Rohit Sharma, lauding his reputation as the 'Hitman' of cricket and drawing parallels between his impact and Oral-B Criss Cross's effectiveness in combatting germs. Rohit's unwavering dedication and pursuit of excellence resonate with Oral-B's mission to provide outstanding oral care solutions.

Rohit Sharma echoed his excitement for the partnership, stressing the significance of oral health and commending Oral-B's forward-thinking approach to dental care.

Rahul Mathew, Chief Creative Officer at DDB Mudra Group, highlighted the groundbreaking nature of both Oral-B's Criss Cross technology and Rohit Sharma's influence in cricket. He emphasized Rohit's pivotal role in conveying the campaign's message of selecting Oral-B Criss Cross for a healthier smile.

The collaboration between Oral-B and Rohit Sharma underscores the brand's commitment to empowering individuals for improved oral health outcomes, reinforcing its position as a trusted leader in the oral care sector.