PUMA Signs Fitness Icon Milind Soman as Running Ambassador
PUMA collaborates with Milind Soman to promote their NITRO footwear and apparel line, showcasing its performance and style through his endorsement
Sumit Rawat
Renowned sports brand PUMA has officially partnered with fitness icon Milind Soman, naming him their Running Ambassador in a landmark collaboration for both parties.
Karthik Balagopalan, Managing Director of PUMA India, expressed enthusiasm about the partnership, citing Soman's status as a running icon in India. He highlighted Soman's choice of PUMA footwear, emphasizing the superior NITRO technology that offers comfort, performance, and energy return essential for demanding conditions. Balagopalan underscored PUMA's commitment to supporting athletes of all backgrounds in their pursuit of excellence.
The partnership was announced through a campaign film showcasing PUMA's NITRO shoe range, emphasizing the challenges of running and the enhanced experience provided by PUMA NITRO.
Milind Soman shared his excitement about the collaboration, recognizing the growing popularity of running in India and its potential to rival global running communities. He praised PUMA's footwear for its fit, comfort, performance, and design, noting his role in inspiring individuals to push beyond their limits.
Under the partnership, Soman will endorse PUMA's NITRO footwear and apparel range, contribute to the growth of the running community, and represent the brand at top running events throughout the year. Additionally, he will serve as the face of PUMA's men's bodywear.
Soman's colorful personality aligns well with PUMA's vibrant range of running shoes, further enhancing the synergy between the brand and its new ambassador.
