Ananya Panday stars in an advertisement for American Tourister

Makani Creatives created the campaign, which features Ananya Panday and makes use of CGI. The film immerses the audience in the RollioVerse by following Ananya Panday's trip into a fanciful realm that mimics the special charm of the Rollio bag. She is seen in this bizarre landscape surrounded by intriguing landscapes and landmarks.

American Tourister is a brand for the young and restless who love exploring, said Pradnya Popade, Marketing Communications Head at Samsonite South Asia Pvt Ltd. The atmosphere is upbeat and energetic. We have amplified this enthusiasm with our most recent launch, Rollio, which has bags created with cutting-edge style for people that #OwnTheRoll. Rollio's characteristic roll-shaped form, which flawlessly combines elegant and functionality, reveals the future of travel aesthetics. What better approach to present these bags than to send the listener to a completely different verse? A poem inspired by the bags, unique and entertaining design. It was a no-brainer to include Ananya Panday in the Rollio verse. She's stylish, lively, and takes charge of whatever she does.

Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds, said Yashtika Vaswani, Digital Client Servicing Director, Makani Creatives, of the campaign's implementation. The strength of CGI technology enables us to bring our wildest imaginations to life, resulting in the creation of a wonderful universe inspired by the product.

The RollioVerse demonstrates Makani's dedication to pushing boundaries and embracing the future. What we excel at is using technology as a tool to build on the brand pillars rather than relying solely on execution says Pavan Punjabi, Chief Integration Officer at Makani Creatives.