Amazon Fresh: Ghanshyam Returns in 'Nahi toh Mehenga Padega' Campaign

Amazon Fresh has unveiled the latest iteration of its ‘Nahi toh Mehenga Padega’ campaign, featuring the beloved character ‘Ghanshyam’, portrayed by actor Manoj Bajpayee.

The campaign, crafted by MediaMonks, aims to convey a crucial message that will linger with viewers. Amazon Fresh emphasizes exceptional value propositions, including bank offers, cashback incentives, and top-notch quality assurance through a meticulous four-step check on fruits and vegetables provided by sellers. With an extensive selection and the convenience of scheduled delivery within 2-4 hours, along with no delivery or convenience fees, Amazon Fresh promises a distinctive online grocery shopping experience.

Harsh Goyal, Director – Grocery, Amazon India, highlighted, “In our latest campaign, 'Amazon Fresh se grocery laao nahi toh mehenga padega', we are driving home a crucial message, that will resonate with viewers long after they've watched it."

Manoj Bajpayee expressed his enthusiasm, stating, “My involvement with Amazon Fresh over the past year has been exhilarating, solidifying the compelling character of 'Ghanshyam'. I often try to create recipes at home and realize that getting quality products at good value with the convenience of delivery at your preferred slot is a win-win situation for a customer, making Amazon Fresh the go-to online destination for grocery shopping.”