Villain starts a campaign to introduce a line of personal care products
Sumit Rawat
With a campaign starring Yash, the men's fragrance, accessory, and grooming brand Villain Lifestyle today announced the introduction of its newest personal care line. The company enters the personal care market with the Xtreme Foam Choco Mint Face Wash, enabling guys to look and feel like their most sinister selves.
"Yash is shown in the movie using the Xtreme Foam Face Wash, which is infused with the strength of chocolate and mint.
Ananth Narayanan, founder and CEO of Mensa Brands, commented on the most recent launch, saying, "We are happy to have Yash debut our personal care range of products with our perfumes. Since the brand's beginnings, he has been linked to it. We are convinced that his charisma and persona will appeal to Indian men as we enter our next breakout area and establish us as a brand to watch in the personal care market.
Yash also discussed the campaign and stated he was excited to do something extraordinary with Villain once more. Villain has succeeded in producing something distinctive for Indian males, and I have no doubt that the public will adore it.
