Campa: Empowering New India's Bold Aspirations with Pride

The changing skies signal a transformative era for India, one that resonates with confidence and assertiveness. Bursting with youthful vigor and an unparalleled drive to succeed, this emerging India is setting new benchmarks for the world to follow.

With a fresh melody and a spirit of innovation, we stand on the cusp of unprecedented self-assurance and ambition. From the ordinary, we conjure magic; from emptiness, we craft abundance. We are explorers of new horizons, seekers of uncharted frontiers, and architects of vast possibilities. As a dynamic and youthful collective, we have found a resounding voice that unites us all—a voice capable of traversing great distances and reshaping the very fabric of the skies.

In a bold move, Brand Campa embraces this sentiment, reintroducing itself to the hearts of a new India. Reflecting the nation's diversity and character through its flavors, Campa promises to infuse much-needed variety and enthusiasm into the market. As Reliance Consumer Products expands its footprint, the brand's film is set to debut during the current IPL season, supported by a comprehensive media campaign spanning TV, digital, outdoor, and print platforms.

Crafted by the visionary Prasoon Joshi in collaboration with filmmaker Arun Gopalan and musician Shankar Mahadevan, the brand film encapsulates the essence of this transformative journey. Joshi shares, "With this creative endeavor, Campa seeks to resonate with the emerging India—a nation brimming with self-belief and an insatiable thirst for exploration. It celebrates our indigenous pride and our unwavering determination to reach greater heights."

Ketan Mody, COO of Reliance Consumer Products Limited, adds, "This marks the beginning of our mission to offer high-quality products at affordable prices, catering to the aspirations of hard-working Indians, while championing their relentless pursuit of excellence in our communications."