Lubi Pumps launches 'Flow Nahi Force' ad with Gujarat Titans
The brand unveiled an ad campaign starring team players Shubhman Gill, David Miller, and Umesh Yadav to promote their products
Sumit Rawat
Lubi Pumps has announced its official partnership with Gujarat Titans for the Indian T20 League 2024 season. The brand has launched an ad campaign featuring players from the team – Shubhman Gill, David Miller, and Umesh Yadav.
"We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than through sports, particularly cricket. Through Lubi Pumps' partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products and services to deeply connect with consumers. As the nation immerses itself in the fervor of cricket, we aim to resonate with the spirit of our consumers and enhance Lubi's brand visibility in the market," stated Ronak Porecha, director of Lubi Pumps.
The campaign symbolizes the shared commitment to excellence and performance between Lubi Pumps and Gujarat Titans, showcasing their dedication. The launch film begins in a team briefing meeting of the Gujarat Titans. During the tactical discussion, Captain Shubman Gill presents the success formula: “F = MA”. As he explains Newton’s second law, the screen transports the spectator to the source of the force – Lubi water pumps. The twist captures the essence of Gujarat Titans’ partnership with Lubi Pumps and propels their success while they perform.
"Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to powering progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success," said Colonel Arvinder Singh, COO of Gujarat Titans.
