Cannes Lions Unveils Lions Creators: A New Hub for Innovation

The renowned Cannes Lions International Festival of Creativity has introduced Lions Creators, set to debut from June 18–20 amidst the festival's annual week-long celebration. This innovative forum aims to foster a diverse blend of exclusive learning and networking experiences, catering to creators and professionals within the broader creator economy.

The creator economy has garnered significant attention, with Goldman Sachs analysts forecasting its value to reach $480 billion by 2027, marking a substantial increase from its $250 billion valuation in 2023. Simon Cook, CEO of LIONS, emphasized the festival's pivotal role in facilitating crucial conversations across platforms, brands, creators, agencies, and industry stakeholders to drive collaboration and unlock greater value within this burgeoning sector.

Thea Skelton, VP of Events at LIONS, highlighted the growing importance of creators within the marketing landscape and emphasized the collaborative efforts behind the establishment of LIONS Creators. The inaugural year of LIONS Creators sees a strategic partnership with Viral Nation, a leader in social-first marketing known for its commitment to innovation and excellence.

Joe Gagliese, Co-CEO and Co-Founder of Viral Nation, expressed excitement about the inaugural launch of LIONS Creators, underscoring the significance of creators in driving authentic engagement and innovation in brand marketing. Through a series of exclusive LIONS xChange Roundtables, LIONS Creators aims to convene industry leaders from platforms, brands, creators, agencies, and beyond to address the key challenges and opportunities within the creator marketing economy.

Scheduled alongside the renowned Social & Influencer Lions Awards Show on Wednesday, LIONS Creators promises to be a pivotal moment for the marketing industry, signaling a new era of collaboration and innovation at the intersection of creativity and commerce.