Boomer teams up with Bumrah for ultimate fun in campaign

Introducing Mars Wrigley India's latest innovation: Boomer Jelly on Top. This fruity bubblegum variant promises a revolution in chewing experience, blending the delight of jelly with classic gum taste. Boomer, renowned for its commitment to fun, unveils this exciting addition, infusing the beloved strawberry flavor with double the joy in every chew.

Accompanying this launch is a vibrant TV commercial starring Indian cricket sensation Jasprit Bumrah, ensuring viewers a captivating fusion of fun and flavor. This aligns with Boomer's ethos of 'Har Pal Fun Kar,' enriching every moment with its uniquely enjoyable consumption.

The packaging of Boomer Jelly on Top showcases its tantalizing combination of jelly and gum, enticing consumers with its transparent design. DDB Tribal's creative TVC cleverly captures the essence of this innovation, portraying Bumrah effortlessly turning challenges into moments of joy with Boomer Jelly on Top.

Nikhil Rao, Mars Wrigley India's CMO, expresses enthusiasm for this new venture, emphasizing Boomer's three-decade legacy of fun and innovation. Boomer Jelly on Top expands the bubblegum market's price pack architecture to Rs 2/-, ensuring accessibility to all consumers. The multimedia campaign featuring Bumrah aims to amplify brand presence and engagement.

Iraj Fraz, creative head at DDB Tribal, highlights Boomer's evolution into a Jelly Bubblegum avatar, promising endless fun. The 'Har Pal Fun Kar' campaign showcases Bumrah's charisma on the cricket pitch, aligning with Boomer's playful spirit.

Boomer Jelly on Top, soon available nationwide, offers a deliciously fun chewing experience. With its innovative blend of flavors and textures, it aims to become a household favorite, spreading smiles and moments of joy with every chew.