Olympic champ Mirabai Chanu partners with Star Cement for inspiration

Star Cement, a leading cement brand in Northeast India and a growing presence in West Bengal and Bihar, has announced an exciting partnership with Olympic medallist Mirabai Chanu. This collaboration highlights Star Cement's commitment to excellence and strength.

Mirabai Chanu, renowned for her global achievements, will be the face of Star Cement's new television commercial. Her inspiring journey from a small village in Manipur to Olympic success perfectly aligns with the brand's values. The campaign aims to inspire unity and progress across the region.

Pradeep Purohit, the Chief Operating Officer of Star Cement, expressed his enthusiasm about the partnership, stating, “We are ecstatic to welcome Mirabai Chanu as the face of our new campaign. Her unwavering dedication, relentless perseverance, and inspiring success story perfectly align with the ethos of Star Cement. We believe that this partnership will not only elevate our brand image but also inspire millions across the region to strive for excellence in their own endeavors. Mirabai Chanu’s incredible journey from her roots in Manipur to achieving global recognition is nothing short of inspiring. Her story of resilience and triumph mirrors the values we uphold at Star Cement.”

Reflecting on the association, Mirabai Chanu said, “I am deeply honored to be associated with Star Cement, a brand that symbolizes strength and reliability. Through this campaign, I aspire to motivate people to build their dreams with the same determination and hard work that has been the cornerstone of my journey. Together, we can construct a stronger and more resilient future.”

Mirabai Chanu is exclusively managed by IOS Sports & Entertainment, who are also the official marketing partner of the Indian Olympic Association. This partnership between Star Cement and Mirabai Chanu was facilitated by IOS Sports & Entertainment.

The television commercial featuring Mirabai Chanu has already been filmed under the guidance of Dibyajyoti Guha, the brand head of Star Cement, and is set to be launched across multiple platforms in the coming weeks. The campaign focuses on resilience, determination, and collective efforts toward a brighter future.