Kartik Aaryan transforms into alien for UEFA EURO 2024 promo
The CGI-laden film portrays UEFA EURO 2024 as the ultimate football extravaganza, emphasizing its prominence as the premier sporting event of the year
Sumit Rawat
As the anticipation for UEFA EURO 2024 builds, Sony Sports Network unveils its blockbuster campaign, "Universe Ka Sabse Bada Football Festival of 2024," featuring Kartik Aaryan as the brand ambassador.
In the campaign film, Aaryan takes on a dual role, captivating audiences and elevating excitement for the quadrennial tournament with its high-quality visual effects. The film not only reflects the fervor of fans for UEFA EURO 2024 but also offers a glimpse into what promises to be 'the biggest footballing event of the universe.'
Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, expressed excitement about the collaboration, emphasizing UEFA EURO's global significance. He highlighted the groundbreaking nature of the campaign, featuring Aaryan in a never-before-seen spectacle for Indian audiences, reaffirming Sony Sports Network's dedication to delivering top-notch experiences to viewers.
Aaryan, Bollywood Superstar and Brand Ambassador for Football on Sony Sports Network, shared his enthusiasm for the campaign, expressing his pleasure at being associated with Sony Sports Network for such an iconic event. Playing an alien character for the first time, Aaryan emphasized his love for football and his excitement for UEFA EURO 2024, promising an unforgettable experience for audiences across India. With the countdown officially underway, anticipation mounts for what is sure to be a remarkable footballing spectacle in 2024.
