Meesho's 'Shopping ki Power' guides first-time shoppers to informed purchases

Meesho, an e-commerce marketplace, has launched its campaign titled "Shopping ki Power" in a bid to encourage the adoption of e-commerce in India. This campaign is specifically designed to empower first-time shoppers by helping them utilize the platform's features, thereby enhancing their overall shopping experience. The tagline, "Shopping ki power lo apne haath mein," urges shoppers to take control and embrace the power of making informed and smart purchases.

Created and conceptualized by DDB Mudra in collaboration with Meesho's creative team, the campaign adopts an educational approach. It skillfully addresses two key factors that influence consumer confidence in online shopping. By highlighting the use of genuine customer images and reviews, the campaign aims to empower shoppers to make well-informed decisions and select products that meet their expectations. This focus on authentic reviews and images enhances the overall shopping experience. Additionally, the campaign educates users about Meesho's "easy return and refunds" policy, ensuring that shopping on Meesho remains a safe and hassle-free experience.

Commenting on the campaign launch, Milan Partani, General Manager of Growth at Meesho, stated, "At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new shoppers need guidance to ensure they find the right products to meet their needs. Our new ‘Shopping ki Power’ campaign aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”

Meesho has adopted a multifaceted approach to address these concerns and bring the campaign to life. By effectively leveraging television as well as social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter, Meesho aims to spread its message widely.

As part of this approach, Meesho has unveiled two engaging TV commercials (TVCs) aimed at debunking common myths about online shopping. The commercial "Lucky Draw" demonstrates how checking reviews and viewing real images can assist customers in making more informed purchases. It explains that by exploring the reviews section, shoppers can verify that the fabric, color, and design meet their expectations before finalizing their purchase. The film "Chase" focuses on Meesho’s "easy return and refunds" policy, showing how customers can return products effortlessly in just three simple steps and receive instant refunds. This commercial highlights how this feature ensures satisfaction and peace of mind for shoppers with every delivery.

Together, these stories underscore Meesho's dedication to transparency and customer trust by providing clear and accurate product information and return processes. By empowering shoppers to make informed decisions, Meesho aims to ensure a worry-free shopping experience.