Oakley's 'Be Who You Are' Campaign with Rohit Sharma: Celebrating Athletes' Self-Belief

Oakley Launches New Campaign Featuring Rohit Sharma, Celebrating Athletes' Self-Belief

Oakley, renowned for its sports performance eyewear, unveils the latest installment of its campaign "Be Who You Are," featuring cricket star Rohit Sharma.

This marks Sharma's fifth year as Oakley's brand ambassador, reaffirming the brand's dedication to empowering athletes to perform at their best while staying true to themselves.

The campaign film celebrates the authenticity, passion, and self-belief of an athlete's journey, with Sharma leading the narrative. Depicting various scenarios, the ad showcases Sharma motivating aspiring athletes to embrace their inner voice and pursue excellence by being true to themselves. It aims to resonate with the audience, aligning with Oakley's mission to elevate sports and active lifestyle in India.

Sahil Jandial, Senior Brand Business Manager at Oakley India, expressed excitement about the strengthened partnership with Sharma, emphasizing Oakley's focus on showcasing athletes as both talented individuals and positive role models.

Sharma shared his perspective on the campaign, emphasizing the importance of authenticity and self-belief in achieving success. He highlighted Oakley's commitment to inspiring the next generation of athletes.

In the campaign, Sharma is seen sporting Oakley's newly launched eyewear – Sphaera and Bisphaera, designed to provide the most extended field of view yet. Tailored for contenders and set to make a statement at the upcoming Olympics 2024, these eyewear styles offer lightweight comfort and superior performance.

The campaign, conceptualized by Brandmovers India, aims to capture Sharma's inspiring journey and portray him as a role model for aspiring athletes. Suvajyoti Ghosh, MD & Chief Creative Officer at Brandmovers India, commended Sharma's accomplishments and highlighted his role as an inspiration for the campaign.

Overall, the campaign showcases Oakley's commitment to empowering athletes and promoting authenticity in sports.