Kriti Sanon Joins Pedigree’s Gravy Range Adventure for Pawesome Meals
Bollywood star Kriti Sanon lends her charm to Pedigree India’s new gravy‑range campaign, blending pet care expertise with mouth‑watering visuals that dogs and owners adore.
Prakhar
From Red Carpet to Pet Bowl
Pedigree India taps Kriti Sanon to introduce its first‑ever “Gravy Range” for adult dogs. In a series of playful spots, she transforms everyday feeding into a cinematic moment—complete with slow‑mo gravy pours, sparkling studio lights, and adorably eager pups vying for the perfect bite. Kriti’s down‑to‑earth energy bridges Bollywood glamour and pet‑parent sincerity, making every household feel like their dog deserves star‑treatment at mealtime.
A Flavor Revolution for Furry Friends
The new gravy pouches—flavors like “Chicken Supreme” and “Mutton Medley”—promise to elevate dry kibble to a succulent feast. Through vibrant product close‑ups and split‑screen taste tests, the campaign shows dogs’ tails wagging faster than ever, underscoring the range’s promise: more hydration, more taste, and more joy in every bowl.
Omnichannel Fetch-and-Follow
Alongside TVCs, digital reels capture Kriti sharing tips on pet nutrition, while Instagram polls invite followers to vote on next‑flavor ideas. QR codes on packaging link to a “Build Your Dog’s Menu” microsite where owners customize weekly feeding plans—mixing gravies, veggies, and treats for balanced diets.
Beyond the Bowl
To deepen engagement, Pedigree launches a “Gravy Day” challenge: owners post their pets’ most dramatic gravy‑licking faces with #PedigreeGravyGlam for a chance to win a year’s supply of pouches and a virtual meet‑and‑greet with Kriti herself. It’s a campaign that feeds tummies and fandom alike.
