Sprite’s New Spot: Anurag Kashyap & Kapil Sharma Spark Zing
Sprite enlists Anurag Kashyap and Kapil Sharma in its latest ad, combining edgy humour and sharp banter to spotlight refreshing authenticity and youthful exuberance.
Prakhar
Sprite’s newest television commercial brings together filmmaker Anurag Kashyap and comedian Kapil Sharma in unexpected comedic sparring that underscores the brand’s core message: “Obey Your Thirst” by staying true to yourself. This high‑energy spot leverages the duo’s contrasting personas for a fresh, witty take on authenticity.
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Edgy Banter, Refreshing Vibes
Kashyap’s intense, no‑nonsense style meets Sharma’s lighthearted humour as they debate what “refreshment” truly means. Rapid‑fire exchanges, witty one‑liners, and playful interruptions keep viewers laughing, while Sprite’s crisp, citrusy visuals punctuate the dialogue with mouthwatering refreshment cues.
Visuals That Speak
The ad alternates between moody, cinematic frames around Kashyap and bright, kinetic shots of Sharma with a Sprite in hand. This contrast reinforces the brand’s message: no matter your style, Sprite refreshes you authentically.
Digital Amplification
Sprite’s social media channels host a #ThirstObeyed challenge, inviting fans to share videos of moments when they chose authenticity over conformity. Interactive filters let users insert themselves into the Kashyap‑Sharma banter, further amplifying the campaign’s reach.
A Legacy of Freshness
By pairing two cultural icons and showcasing real banter, Sprite maintains its legendary “refreshment with attitude” positioning, proving that authenticity, humour, and a cold sip always make the perfect combination.
