Cheil India appointed as Luminous Power Technologies' new creative agency

Cheil India has been selected as the new creative agency for Luminous Power Technologies, following a highly competitive pitch process. Cheil India will handle an integrated communications mandate, supporting Luminous Power Technologies as they aim to transform into a leading provider of sustainable energy solutions.

Cheil India’s responsibilities will encompass integrated strategy, creative direction, and major campaigns for Luminous Power Technologies. This includes advancing Luminous' vision through large-scale campaigns and enhancing the solar category, particularly through digital initiatives.

With a legacy spanning over thirty-five years, Luminous has built a reputation as one of India's most trusted and reliable brands in innovative energy solutions. Their extensive R&D and product innovations have paved the way for a variety of products designed to add significant value to the solar energy sector.

“Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment,” said Neelima Burra, Chief Strategy Transformation and Marketing Officer at Luminous Power Technologies. “We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for our brand and business."

Neeraj Bassi, Chief Growth Officer at Cheil India, expressed his excitement about the partnership, stating, “We are thrilled to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a fantastic opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”

This collaboration marks a significant step for both companies, promising innovative campaigns and a strengthened market presence for Luminous Power Technologies in the sustainable energy sector.