Muthoot FinCorp launches new campaign starring Shah Rukh Khan
The first campaign featuring SRK as the brand has been conceptualized and created by Havas Worldwide India
Sumit Rawat
Muthoot FinCorp Limited (MFL) has unveiled its latest initiative, the 'Book My Gold Loan' campaign, with Bollywood superstar Shah Rukh Khan as the face of the campaign.
This innovative campaign introduces a unique service in India, allowing customers to book a Gold Loan instantly, anytime and from anywhere. The new feature simplifies the loan process, enabling customers to initiate loans with just a missed call, combining cutting-edge technology with exceptional customer service.
Shaji Varghese, CEO of Muthoot FinCorp Limited, stated, “Our campaign aims to revolutionize financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign signifies a significant advancement for us. This service makes life easier for our customers, offering gold loans that can be availed at any of our branches or from their homes, empowering them to fulfill their daily aspirations.”
The campaign has been conceptualized and created by Havas Worldwide India and executed by Havas Media India. It features a captivating television commercial (TVC) starring Shah Rukh Khan. The TVC showcases various aspirations such as starting businesses, studying abroad, and buying a new car. Throughout the ad, Shah Rukh Khan uses a 'call me’ gesture, hinting at the ease of getting a Gold Loan through Muthoot FinCorp's new service. The service is accessible by making a missed call to 80869 80869, making the loan process as simple as possible. Additionally, Muthoot FinCorp has released a musical video with SRK to promote the new initiative.
Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Worldwide India, remarked, “We developed a signature gesture for our unique feature of booking your Gold Loan with a missed call, and Shah Rukh Khan conveyed it to the world with his unique charm.”
Mohit Joshi, CEO of Havas Media Network, added, “We are thrilled to be part of this campaign with Muthoot FinCorp and their new brand ambassador Shah Rukh Khan. Muthoot FinCorp's continuous innovation to simplify financial access is commendable, and we are confident the multilingual campaign will resonate with a wide audience across India.”
The campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati, encompassing OOH, digital platforms, television, print, and on-ground activations to ensure widespread reach and impact across India.
