A quirky digital campaign by ‘Approach Bollywood’

Approach Bollywood, India's Leading Bollywood & Entertainment Newswire, has launched its amusing digital campaign 'Aaj Mere Paas Gadi Hai' to encourage people not to drink and drive on New Year's Eve. Until the first of January 2023, the digital campaign will be active on social media. Don't drink and drive on New Year's Eve is the social message that the digital campaign will convey. The campaign was started with a focus on the fact that drunk drivers and drunk people cause accidents and crimes every New Year's Eve.

The Approach Entertainment Group has introduced Approach Bollywood. Approach Entertainment is a full-service, award-winning company with offices in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa, and Dehradun. It specializes in celebrity management, film production, advertising and corporate film production, film marketing, events, and entertainment marketing.

Influencers have been enlisted in the campaign by Approach Bollywood as well. The most popular Bollywood film in history, Deewar, starring Amitabh Bacchan and Shashi Kapoor, serves as the theme for the film, and the audience can immediately relate to it. Amitabh Bacchan asks, "Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai, even then I don't drink and drive," in the film's first version, which has already been released.

The second advertisement, which will be released on December 31st, uses the well-known Bollywood line "kanoon ke haath bahut lambe hote hain" to warn people against drinking and driving because the law will catch them no matter what.

Approach Bollywood is sending a social message for New Year's Eve 2023 with its don't drink and drive campaign. Another online commercial that will soon be released has Veeru pleading with Basanti not to dance in front of the dogs. They act out after drinking." In this instance, Approach Bollywood sends the message, "Don't drink and drive, and don't cause a scene." Don't Drink & Drive's social message has been effectively incorporated into Approach Bollywood's digital campaign.

Sonu Tyagi, the founder of Approach Entertainment, comments on the new digital campaign: "Drunk driving is very prevalent on New Year's Eve. On the 31st night, when they are most vulnerable, we want to save the lives of innocent bystanders who sleep on the road. Therefore, we included the social message in a Bollywood-filmy way.

A newswire service called Approach Bollywood produces and distributes multimedia content for apps, TV channels, magazines, newspapers, and other digital media. Approach Bollywood is also launching its own app for smartphone users to quickly stay informed on events in the entertainment industry with just a click. 

The business side of the film, television, over-the-top (OTT), music, and entertainment industries is explored in Approach Bollywood. It will thoroughly analyze market trends and how they affect all parties involved. It is a central location for all media outlets to gather the information that will whet the appetites of both the crazed movie fans and the relevant film and entertainment industry.

The celebrity management division of Approach Entertainment ensures that it has access to all-stars, which in turn ensures real industry coverage. There is a need for more content because entertainment is one of the most popular genres in today's society. Credibility, however, has been called into question in the digital age. Approach Bollywood will be able to adhere to ethical journalistic standards because it has access to prominent figures in the industry.

Approach Bollywood also intends to host business events for the Film & Entertainment sector. The newswire will also look into producing branded content with Bollywood stars and celebrities, as well as bringing its own shows to TV, OTT, and digital channels.

Additionally, there will be a portal called Approach Bollywood that will only concentrate on the business and trade aspects of the film and entertainment industries. It will cover fact-checks, business developments, interviews with key figures from various production units, and features that will introduce readers to a less well-known aspect of Bollywood. All facets of the entertainment industry will be attended to and covered by behind-the-scenes reporting. Conversations that were previously limited to only the people who appeared in movies or commercials will undoubtedly begin as a result of Approach Bollywood's coverage.

Sonu Tyagi, an award-winning writer and director with experience in both journalism and advertising, is the founder and CEO of Approach Entertainment Group. He has collaborated with some of India's top media outlets and advertising agencies. In 2023, the company will release its first Hindi film as part of its expansion into Bollywood Film Productions.

The work on the script and pre-production has already begun, and the company will soon announce the film project. The rapidly expanding Celebrity Management and entertainment marketing firm also received "The Bizz India 2010 Award" from the World Confederation of Business in the Entrepreneurial category. The Worldwide Marketing Organization recently presented the Service Excellence Award to Approach Entertainment Group.